Connected TV: Hitting The Digital Refresh Button for Television!
According to Google , nearly half of all global video impressions now happen on Connected TV. In an era of social media and smartphones, Television has gained viewership popularity again.
Thanks to Connected TV!
In this article, we at Adbite LLC? care to examine factors that lead to the popularity of Connected TV and how Brands, Advertisers, Publishers, and Agencies can use it to accomplish their advertising and monetization goals.
What Got Us Glued to the Big Screen Again!
The power of connected TV lies in its ability to create a shared meaning. While viewing Media on a mobile or desktop is more of a personal experience, Connected TV provides an opportunity to create shared experiences and reestablish the notion of enjoying content with family and friends. Above all, the users are not limited to conventional entertainment options such as a movie or a series. According to the latest statistics by Google, people spend 700 million hours per day watching YouTube on Connected TV. From Live Concerts to Fitness Classes, everything is available on your Home’s big screen. Not to forget, how features like surround sound, screen size, and lighting effects amplify a user’s larger-than-life experiences.?
The Big Screen like a magic wand in the room showcases its power by setting the mood. Be it a date with your beau or a spiritual retreat with the elders in the family, Connected TV provides more options than traditional media. The entertainment is not limited by program timing or even the content.? As confirmed by ICC Channel, the record of 2019 is already broken in ICC Men’s World Cup where 6.64 billion views are already recorded by fans in the middle of the event. You can research your favorite TV Show, Sports Event, or anything that excites your nerves.
It is this shift from programming to personalization that makes Connected TV appealing.
Maybe, I cannot control my life but I can be decisive about when to watch, what to watch, and with whom to watch.? Wow, that level of sense of control made me feel like the leader of Night’s Watch!
Connected TV is offering a bucket of goodies with content variety, personalization, and flexibility with the opportunity to create shared happy moments with loved ones.
Implications for Marketers-
While the Connected TV is a boon for the Electronics Sector, It offers a unique paradigm to Advertisers and Brands. An understanding of video viewership and Consumption Patterns on Connected TV can help Marketers target the right audience niche with relevant content. There’s a need to figure out what works on Connected TV Advertising.
Answers to these questions will help to identify places where we have a true market to advertise and drive clicks to conversions.
Let’s take an example, 59% of Gen Z use some short-form Video applications to look out for the content they have watched at length. Thus having a video campaign strategy that includes video ads of different lengths, screen sizes, and platforms can help to engage the audience better and drive results. With the advent of innovative practices such as #retailtainment, it would be an interesting phase to examine year #2024 as a period that observes the rise and rise of #CTVadvertising or is there anything else awaiting our programmatic plates?
With Adbite , one can avail high-quality Connected TV inventory from eminent publishers worldwide. Partnering with Top Publishers and SSPs, Adbite LLC? offers a range of supply-side partners that can help you accomplish your advertising goal.
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Learn more about our top-performing #Geos, #adformats, #inventory, and #demand by connecting with our Key Account Managers. Reach out to 毗舍离 Vaishali , Neha Bothra , Joshita Sahu or simply email us at [email protected].
#CTV #ProgrammaticAdvertising #Trends2024