Connected Car
Welcome to Xperi Insights, where we cover trends in the digital entertainment technology space — from consumer electronics to automotive, content creation and beyond. This month, we will be discussing what’s new within the connected car industry, market trends and much more. Click subscribe above to be notified of each new edition.?
CHOOSE EXTRAORDINARY.
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Should The Automotive Industry Define the Future of In-Cabin Entertainment?
By: Jon Kirchner (Forbes Council)
Rising consumer interest in highly connected intelligent vehicles is transforming the automotive industry. Demand for value-added technological systems, such as artificial intelligence (AI), machine learning (ML) and 5G technology, is changing how the automotive sector ensures safety and delivers comfort while improving in-vehicle convenience.
These mobile “digital cocoons” are prompting a growing number of industry observers to tout the emerging generation of connected cars as “third spaces” that represent a desirable digital destination for—and an attractive alternative to—entertainment experiences offered to consumers at home or on the go.
Read more here (Forbes)
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The Auto (R)Evolution Will be Televised
By: Jeff Jury
The UAW strike was quite a lesson in technology evolution versus technology revolution. Spurred, in part, by autoworker concern about EVs (electric vehicles) — and how workers would be out in the cold in a much-touted all-EV future that would shutter ICE (internal combustion engine) manufacturing plants, the UAW asked for unionization of EV battery factories and, for the most part, they won. Ironically, the news of the strike’s settlement was almost synchronous with news of a dampening of the revolution that strikers feared: demand for EVs is on the decline and major automakers are slowing down investments in EV production.
In spite of all the buzz about the EV revolution, the reality is that, while market share for EVs has risen in the last few years – according to J.D. Power, EVs are only about 6.5% of the total new car market. It makes sense. EVs are still beyond the average consumer’s buying power and, for this expansive country, adequate infrastructure to support an all EV-future is still in the distance.
Toyota has had a more evolutionary approach to EVs, keeping its options open, focusing on hybrids that can switch from electric to combustion and a diverse alternative fuel line-up. Akio Toyoda, Toyota’s president, said recently in the WSJ about EVs, “Because the right answer is still unclear, we shouldn’t limit ourselves to just one option.”? So, a more incremental, hybrid evolution appears to be what the general market is currently demanding.
One that is evolutionary versus revolutionary.
领英推荐
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Telling the Story of Your Radio Station: How the Connected Car Can Deepen the Narrative
?By: Joe D’Angelo
A year ago, at NAB New York 2022, I shared the beta of our new DTS AutoStage Broadcaster Portal, guessing that it might just resonate with the industry. It was the outline of an incredible data-driven story for the broadcast industry — a story of understanding in-vehicle listener behavior and engagement that had never been told before. But, we had yet to fill in plot, characters or even setting.
One year later, as we prepare for 2023 NAB Show NY, our story has been written around the world thousands of times a day, has millions of contributors and, we believe, is vital to the future of radio. It has a setting that spans 144 countries, a thrilling cast of characters with over 4 million vehicles, 100+ models and over 8 billion listener engagements, and a plot that ‘thickens’ every day through over 90,000 radio stations across the globe.
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