Connected Car Insights

Welcome to Xperi Insights, where we cover trends in the digital entertainment technology space — from consumer electronics, to automotive, content creation and beyond. This week, we will be discussing connected car solutions, industry trends, and what the future of automotive entertainment looks like. Click subscribe above to be notified for each new edition.???

CHOOSE EXTRAORDINARY.?

Is AM Radio Dying? Not Any Time Soon… by Joe D'Angelo

Try Googling ‘Is AM radio dead?’ and you will find a bounty of recent articles with dramatic headlines predicting the demise of AM radio in the vehicle dashboard; but if you read deeper, there is much more — or perhaps less — to this story than meets the dramatic headlines. While the loud media buzz certainly reflects some understandable concerns about the future of AM broadcast radio, AM broadcast radio’s death is far from imminent.?

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The Future of In-Car Entertainment from a UX Perspective by DTS?

Recently, DTS collaborated with industry leaders to discuss the evolution of in-car entertainment from a user experience (UX) perspective. The webinar, hosted by SBD Automotive’s Adam Jefferson, user experience specialist for connected car, featured Anthony Landamis, director of product management at Xperi, and Konrad Kabaja, chief technology officer at Siili Automotive.?

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Making Experience the Focal Point of the In-Cabin Space by Adi Capata

In recent years, the DTS/Xperi in-cabin sensing team decided to take on the challenge of making the in-cabin experience as important for the industry as safety is. Embarking on this journey, we were aware of the challenges, as we were trying to disrupt almost two decades of solidified opinions on what truly matters in the in-cabin space.?

InCabin is focused on creating more depth on in-cabin technologies, compared to typical automotive events which tend to have a broader agenda. Being under the same roof with over 300 professionals in the in-cabin space has a way of making you feel understood in your mission, while also hearing the vision and struggles of others. InCabin Brussels brought together car makers, system suppliers, technology makers, sensor and platform companies as well as media and industry analysts. It was also a great opportunity for start-ups, data and software companies to get in touch with key players in the in-cabin space. Using this opportunity, we explained in front of all the attendees the difference between safety and experience, and why the future focus should be on the in-cabin experience.?

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