The Connected Campaign: Marketing Cloud Data Views and Engaging Marketing Prospects

Hey marketers!

I don’t know about you, but for us here at The DRIP it feels a little like deadline day today. We’ve got a lot going on as we prepare for Connections next week – wrapping up projects, planning schedules, and ensuring we are in good stead for the week ahead.

So if you’re in the same organizing boat, whether Connections-related or just in general, we’ve got you covered. We share 10 data views you should know, details on migrating to GA4, and how to easily create a campaign calendar in Salesforce.

Read on and let us help you – and don’t forget to share this with everyone you think may need some marketing tips and tricks!

Something New

What has recently got the marketing community talking?

Consent can be a hurdle for marketers, with explicit permission needed to be able to send prospects your email communications in Pardot (Account Engagement). So, if you're faced with the question “how can we get prospects who haven’t given us consent to subscribe to our marketing newsletter?” then we're here to help. This seven-step plan will help you gain (and manage) consent...

Time is ticking! The new version of Google Analytics is coming into full force at the end of the month, and while it will upgrade the customer data you have in Salesforce, there are some actions you need to take to ensure a smooth transition. This article explains how GA4 will impact you and how you can deal with the migration.

Data views display events like email and SMS sends, or behavioral information such as email opens, emails forwarded, the status of your subscribers, and more. But did you know that there are 25 different Data Views available? Here are the top 10 which can help to boost your Salesforce Marketing Cloud skills...

Something Old

What we found while digging into The DRIP’s archives.

Multi-touch attribution enables marketers to visualize the campaigns that a buyer has interacted with from the lead stage, all the way to closed won revenue. If you think that sounds like a scenario from a perfect world, you'd be right. There are several challenges that can get in the way...

There are many handy Salesforce features that can boost your productivity. Simple to set up and even simpler to manage – we use Salesforce Calendars internally to visualize campaign timelines. Here's how you can create your own Campaign calendar for Salesforce in less than five minutes.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

Are you asking the right questions when building solutions for Marketing Cloud? Following the Salesforce Well-Architected framework, Alessia explains how to ensure your Marketing Cloud implementations are robust and reliable.

Something Blue

Events you may be interested in from Salesforce and the community.

Connections ‘23 is next week! We can’t wait for it all – the sessions, the networking, the first ever fun run, and (of course) the parties. Whether you’re attending in person or online, make sure you’re following The DRIP to stay up to date with all the news!

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