The Connected Campaign

Hey marketers!?

Can you believe it’s already the end of January?! Time is flying by and we’re still attempting to meet our resolutions. If one of them was to progress your understanding of marketing operations – either in your own organization, or beyond – then we welcome you. Over the course of the year, we have a line-up of promising insights from Salesforce marketing professionals.?

This week, we dived into how getting started with marketing ops can be easier than you may have thought. Plus, archiving records in Pardot, and different aspects of sending an email. So sit back, relax, and get ready to fly…

Something New

What has recently got the marketing community talking?

Marketing ops is a challenging – yet fulfilling – career choice. This role is like conducting an orchestra - there are multiple moving parts and it's your job to make them all harmonious. Whether you’re thinking of stepping into a marketing ops role, or hope to blend it into your current marketing role, here are some ways to start .?

Pardot archiving can seem like a daunting task due to the sheer volume of records in your database. Did you know that (almost) all types of records are sent to the recycling bin for you to restore, if necessary? Don't leave archiving until 'push comes to shove', here's the what, when, where, and who ...

Birthday campaigns are great to include in your marketing communications to 'touch' prospects on their special day. Andreea explains how to set this automation up in Pardot (Account Engagement).

Something Old

What we found while digging into The DRIP's archives.

Even if you have great content and an amazing email template, the quality of your mailing list is the most essential part of your email marketing –?bad email addresses affect deliverability . Corina discusses email list verification, and how to calculate bounce probability.

?Allow Multiple Prospects with Same Email Address (AMPSEA) is an Account Engagement (Pardot) setting that’s enabled by default. Since being rolled out, AMPSEA has caused mixed emotions. Whether you love it or hate it, these are the 10 rules to follow to understand how it affects your marketing automation.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

Salesforce Marketing Cloud is an amazing platform, but not everything you wish to do with it can be done out-of-the-box. Mateusz talks through SFMC AppExchange solutions for all of the problems you may be having.

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