The Connected Campaign

Hey Marketers! In honor of Valentine’s day, this week we’re here to show you some love in the best way we know how – marketing content.

Our hot take: Marketing Cloud and Service Cloud are the perfect match for relationship marketing. Plus, how to score your prospects, and ways to ensure your email makes it to the inbox. Not only that, we also dive into Datorama (Intelligence) Reports and Campaign Member Status tips.?

It’s gonna be a good one, so don’t keep it to yourself! Send it to your marketing buddies and share the love…

Something New

What has recently got the marketing community talking?

Maybe you think it's an unlikely pairing, but Marketing Cloud and Service Cloud may just be the perfect match! You can combine case records and customer data with cross-channel journey-building to create relationship marketing that feels more like great customer service. Here's how to effectively unite the clouds.?

Do you want to know how engaged and interested a prospect is with your brand? Pardot scoring is an efficient way for lead qualification – however, it can be tricky to get right. From setup to categories, we outline everything you need to know about Pardot score.

The one place you want your email to land is your prospect's inbox, but how can you do your best to make sure that happens? Email deliverability relies on a healthy email sending domain – here's how to inspect the damage, resolve the damage, and prevent future mishaps.

Something Old

What we found while digging into The DRIP’s archives.

Do you know the difference between Datorama (Marketing Cloud Intelligence), Datorama (Intelligence) Reports, and Datorama Advanced Reports? Ralph gives you the low-down on these reporting features, as well as the setup, limitations, and which to choose.

All Campaign Members in Salesforce have a “status” that describes the level of engagement the individual has had with the Campaign – but working with this field effectively isn’t so straightforward! We share our 7 top tips to ensure you reduce the amount of Campaign Member Status related headaches down the line...

Something Borrowed

What we’ve been loving from the Salesforce marketing community.

If you haven’t already noticed, the Pardot instances have officially had a name change to Account Engagement. The longer name may be annoying for you if it has shifted some of your tabs, or if you are just nostalgic for the old name. But don’t fear, Alexandre Ruiz has you covered! He created this chrome extension to revert back to the good old times.

Something Blue

Events you may be interested in from Salesforce and the community.

Last call for the opportunity to speak at Connections 2023! Finalize your submissions, the deadline is near. Apply for yourself or someone else by February 21st at 5pm PT. More information here.

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