The Connected Campaign

As of October 14th all our Salesforce orgs are now on the?Winter ‘23 release .?Our org was in the final release window, so it feels like a long time coming!

Pardashians: Have you tried out External Actions yet? How about finally being able to stop bot-like activity from inflating prospects’ scores (I once saw close to 5-figure scores)

Marketing Cloud: Your winter release is upon us, too.

Aside from the whirlwind of the releases arriving, I’ve been thinking about two topics this week. My role involves getting “stuck into” multiple conversations happening around the Salesforce platform. This week, revenue leakage got another spotlight, and how this is a great entry into a Rev Ops role.Also, onto new horizons with security, particularly?understanding Salesforce Shield ?in greater depth.

Something New

What has recently got the marketing community talking?

Described as the “translators” between business stakeholders and technology, Business Analysts get to the bottom of what’s required, and more importantly why. Why did I take the certification? Because I saw?how the concepts explored ?could make us better marketers. Would you agree?

Send Logs are data extensions that store email, SMS, and MobilePush send information that is not captured in the standard Salesforce Marketing Cloud reports. So,?what exactly are Send Logs ? Why are they used, and how can you create one?

Something Old

What we found while digging into The DRIP’s archives.

Contact roles define the level of influence that a contact has within an opportunity, providing a direct link between them.?The unloved object that's essential for marketing teams , a lack of opportunity contact roles will hinder Campaign Influence reporting and gaps in your Account Engagement (Pardot) segmentation.

As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles.

While every organization has their respective target audiences, there are some lists that you should create in Pardot regardless. The example Dynamic Lists in?this guide ?offer slick segmentation capabilities, admin efficiency – or both.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.

1. How to do a Self-Serve RevOps Audit for B2B SaaS:?SaaScend has created their very own?self-service RevOps audit ?you can start using today to better understand your org’s current revenue operations and identify areas for growth.

2. Mateuz's Cheat Sheet:?SFMC Architect Mateuz Dabrowski became the 10x Best Answers Leader last Friday for his Marketing Cloud coverage. Since Salesforce announced the new Automation Studio Data Views in its Winter Release, we thought you’d like Mateuz’s?cheat sheet .

Something Blue

Events you may be interested in from Salesforce and the community.

1. Salesforce Live and Innovation Days:?2022 is not over yet and Salesforce is?taking a tour around Europe !???
2. Revenue Grid webinar on-demand:?I recently sat down with Revenue Grid to discuss how starting to solve revenue leaks will bring immense value to your organization - and a great way to break into Sales Ops.?Watch Now