The Connected Campaign: The History of Salesforce Data Cloud

Howdy marketers,

Out of all the Salesforce products, one that has shot onto the scene is Data Cloud. As the foundation that all Salesforce clouds run on, there’s no denying how instrumental a product it is. Even if you’re not using Data Cloud directly, it’s a good idea to understand its unifying force.

On the topic of unification, integration is a great way to ensure a ‘single source of truth’. If you are using ON24 for your digital events, we explain how to integrate this with your CRM.

And as email marketing is a marketer's bread and butter, we thought we would share some tips – including all the ways to send an email in Marketing Cloud and methods of email authentication.

If you’re enjoying this weekly roundup, why not share it with a friend. The more the merrier…

Something New

What has recently got the marketing community talking?

Data Cloud is the fastest growing organically built product in Salesforce’s history, but the journey that this CDP offering has been on is interesting. With multiple iterations in name, it can be a little difficult to wrap your head around this product. Looking to the past helps us understand where this product has come from, the present makes us see why Data Cloud stands strong in a crowded market, and the future suggests a new necessary skillset.

ON24 is a popular cloud-based digital experience platform that enables users to create digital events such as webinars. You can integrate ON24 with Account Engagement (Pardot) or Salesforce – and while both use Tibco Scribe the two are different. This post weighs up the pros and cons of each, providing you with the guidance you need to help you make the best decision for your business.

In the news this week: posting to Twitter via the Social Posting feature in Account Engagement (Pardot) will no longer work – and you will no longer be able to retrieve ongoing engagement statistics for posts already published. The Twitter connector will disappear from the Connectors section in Account Engagement settings. Here's a workaround.

Something Old

What we found while digging through The DRIP's archives.

Email authentication enables your organization to send emails safely by ensuring recipient email servers can identify if an email has been sent from a real organization. SPF, DKIM, DMARC – these need to be configured to ensure emails are sent successfully. Reviewing each method, here's a step-by-step guide to implementing email authentication for Pardot, Salesforce, and Marketing Cloud.

With Salesforce Marketing Cloud (and other tools) you will often notice that there are multiple ways to achieve the same outcome. Sending emails is a key example. Email marketing sits at the core of this platform, and you can configure and trigger emails from different places, such as Email Studio and Journey Builder. But which is the best for your use case? Find out in this run down of 10 ways to send an email.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

Because of many data protection-related issues, third-party cookies have practically become obsolete. To remain competitive, marketers need to pivot into new tactics to build robust customer profiles – including zero party data collection strategies. DESelect explains how to remain compliant in the new digital age.

Something Blue

Events you may be interested in from Salesforce and the community.

Are you ready for Dreamforce? It's right around the corner and with the agenda builder now live, you can start planning your days at this mega-event. To help you get the most out of Dreamforce, here's a rundown of some of the most exciting marketing sessions, as well as other marketing highlights.

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