The Connected Campaign: Further Insights from Dreamforce '23?

Hey Marketers,

Have insights from Dreamforce got you thinking about how you can level up? Well we’re here to help!

With free Data Cloud licenses now available, as well as the new cert, there’s buzz in the ecosystem around Data Cloud and you’ll inevitably want to know more. We share who you need on your dream team.

There is also momentum to Marketing Cloud moving to core, apparently beginning with Salesforce Starter, and with the new AI features being built on Data Cloud.

So, if you’re looking to boost engagement with Marketing Cloud, we cover how to create dynamic landing pages and identify patterns in your data. Or, improving your website tracking in Account Engagement (Pardot) may be the next step you take to obtain actionable insights.

Now go get those insights actioned!

Something New

What has recently got the marketing community talking?

Though Dreamforce seems a distant memory, there was so much we took from the event that we are still digesting some of the information. So we're taking this opportunity to debrief on the marketing highlights beyond the keynote – including conversation topics and community bugbears...

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Dynamic landing pages change their content and appearance based on the characteristics and behavior of each visitor. In a world where personalization is key, these may be the way to level up your user experience! In this article, we explain how to create them in Salesforce Marketing Cloud using Cloud Pages and Dynamic Content, plus how to successfully A/B test.

Carrying out marketing analysis allows you to take the time to understand your customers’ needs, preferences, and pain points – and then deliver products and services accordingly. This ensures an effective marketing strategy. Here's why you should carry out marketing analysis, how you can do it, and different ways to use the data insights.

Something Old

What we found while digging through The DRIP's archives.

Salesforce Data Cloud was a huge focus of Dreamforce, but the platform can be difficult to define and position. How can marketers use it and why do they need it? With the depreciation of third-party cookies, Data Cloud may just be essential for creating personalized interactions. And by having the right skills and preparing the right team, you will be able to reap the benefits.

Tracking prospect activity on your website is one of the greatest value-adds of marketing automation. But it's not always as easy as it sounds. After you have added the Pardot website tracking code, there are additional ways to improve website tracking with Pardot (Account Engagement) which will gain you more insights from your website visitors.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

Marketing Data Sharing in Account Engagement (Pardot) may be confusing, but Ben is here to help explain! He explains how Marketing Data Sharing works with new leads and contacts.

Something Blue

Events you may be interested in from Salesforce and the community.

The dates for Connections and Dreamforce have been announced for 2024! Connections will take place May 22-23, in Chicago. And Dreamforce will remain in San Francisco (much to our surprise after recent news of the city's issues), happening on September 17-19.

P.S. After this edition, we promise we won’t talk about Dreamforce again until next year. ??

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