The Connected Campaign: Dreamforce Marketing Highlights

Hey Salesforce Marketers,

Dreamforce week was a whirlwind! With evidence that Marketing Cloud is moving closer to core and AI enhancements galore, there’s so much to digest!

But while the unveilings at Dreamforce are exciting, it’s important not to forget about deprecations too. It’s been a while since it was announced we’ll have to say goodbye to audience builder and social studio – but have you got a plan in place for their sunset?

Whether you attended Dreamforce in-person, online, or missed it altogether, here are the highlights to help you stay ahead of the curve!

Something New

What has recently got the marketing community talking?

The Marketing Keynote was titled “Marketing in Generation AI” – showcasing the new features as a sneak peek “Inside Marketing Labs”. From Segment Intelligence and Einstein for Account Engagement, there are 10 announcements for Salesforce Marketers to delve into.?

Salesforce are showing that there's some momentum to Marketing Cloud moving closer to the core platform. With new features being built on Data Cloud, eventually, could Marketing Cloud be 'on core'? Here are the 26 generative AI capabilities on the roadmap, with an additional 25+ set to arrive by the end of 2024.

When designing prompts, you may need to check that Einstein has access to all the data required to answer a user’s prompt. This could require multiple layers of related data, going several objects deep, or data from multiple integrated sources. How do you check that your data is ready for such exploration? Enter Data Graphs, part of Data Cloud.

The partnership between the data lake provider, Snowflake, and Salesforce which promises zero-data copy architecture is about to get stronger! There are more promising enhancements on the horizon with their Bring Your Own Lake (BYOL) technology.

Something Old

What we found while digging through The DRIP's archives.

Two years ago, it was announced that Marketing Cloud's Audience Builder will be retired. And even though there is no set date yet, you need to begin thinking about how your marketing team can best prepare. By understanding Audience Builder's segmentation capabilities, you can see which tool could be the?best replacement?to meet all of your requirements...

Marketing Cloud's Social Studio is scheduled for retirement on November 18, 2024. It's a solution to create, schedule, and monitor your social media efforts with real-time engagement and search engine analytics. But what could be the alternative?

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

With the advent of AI, it’s time to reexamine the fundamentals and reshape job functions within Salesforce Marketing Cloud. Mounir explains how the integration of AI may render some traditional job functions less relevant, but it also paves the way for new roles and opportunities.

Something Blue

Events you may be interested in from Salesforce and the community.

Registration for MarDreamin’ is open now! The free virtual festival takes place from Oct 31 - Nov 3, 2023 and is full to the brim with exciting sessions for Salesforce Marketers – including a session from The DRIP team!

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