The Connected Campaign: AMPscript – Expectations vs. Reality

Happy Friday marketers!

In the run up to Dreamforce, you can expect to see plenty more from Data Cloud and GenAI for marketers. And with new trends and the changing needs of their organization, Salesforce professionals are constantly needing to learn new skills.

This week we’re helping you to upskill. Whether that’s through coding to enhance your Marketing Cloud personalization, a matrix to manage cross-team initiatives, or getting a new certification. The DRIP has got a guide for all your marketing needs!

We’re also covering some Pardot (Account Engagement) tricks – including Progressive Profiling and Round Robin assignment.

Let’s dive right in!

Something New

What has recently got the marketing community talking?

When working with Salesforce Marketing Cloud, you quickly learn that in order to use all the personalization and segmentation capabilities that marketers love so much, you need to learn a thing or two about coding. AMPscript is essential to these advanced techniques, but it can be tricky to get to grips with. Here's an AMPscript starter pack – all the things you need to know when starting on your coding journey.

Last week Salesforce revealed that the Data Cloud Consultant certification would be released, and now it's available! As one of the key themes of Dreamforce, Data Cloud is (arguably) Salesforce’s hottest product right now. This certification can help you achieve the magical trifecta of AI + Data + CRM that Salesforce have been advocating. Here's everything we know so far...

Traditionally, the marketing team was considered a ‘cost center’, but now it has become the 'beating heart' of any organization that wishes to capture the minds of their customers. As marketers operate in a world that moves incredibly fast, pulling chaos and competing opinions into a visual will (hopefully) result in agreement upon a way forward. We share a marketing matrix that will help you understand where different initiatives lie.

Something Old

What we found while digging through The DRIP's archives.

Want to gather different data from your prospects without overwhelming them with a huge form? Progressive Profiling allows you to display form fields based on what fields the prospect already completed in the past, allowing you to collect more data from users as they continue to engage. This post will help you get some creative ideas on how to use progressive profiling to spice up your forms.

One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organizations have their sales team set up by geography, by product or by company size – but let’s say we don’t do that. Instead, all leads should be split equally amongst our sales reps, one after the other – known as “Round Robin” lead assignment.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

The announcement of Marketing GPT at Connections earlier this year thrilled Salesforce marketers – set to revolutionize marketing automation. But what does this mean for Pardot (Account Engagement)? Chris from MarCloud Consulting delves into five reasons why you should be excited about this artificial intelligence.

Something Blue

Events you may be interested in from Salesforce and the community.

Dreamforce is next week! The mega-event is the main activity in most Salesforce professionals' calendars, but how can marketers make sure they get the most out of the event? From marketing-specific sessions to the can’t-miss events, here’s our Dreamforce checklist for marketers.

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