Connect with your customers, reach your target audience, and boost conversions with this report.

Each year, we witness new and unexpected digital trends that lay the foundations for the future of marketing. And even in a year as tumultuous as 2021, we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most ground-breaking to date.

The start of the year saw the continuing rise of TikTok, which has now taken over all other platforms as the leading social media channel among Gen Z users. NFTs and cryptocurrencies continued their momentum, sparking conversations about the future of finance. Google announced it would phase out third-party cookies by 2023, leaving advertisers and digital marketers under two years to navigate new channels to reach their target consumers. And, most recently, Facebook changed its name to Meta in a nod to the company’s ambition to embrace the metaverse, a 3D virtual world.

Within digital, there is an ongoing evolution from traditional display/banner and video formats to new, more engaging ads that fit different environments. Platforms such as TikTok and Twitch are disrupting the market with creative hooks they can recommend to advertisers. The integration of virtual reality (VR) and augmented reality (AR) are giving advertisers more unique opportunities to create brand experiences.

Other social media networks are also increasing their use of augmented reality in 2022. Snapchat has been using it for a while now, while other platforms are upgrading their systems for new lenses, filters, and effects. Instagram and Pinterest have also released virtual try-on products and Mixed Reality Solutions. From a marketing perspective, AR is a revolution in sales. This way, the consumers can get a feel of a product before making a purchase.

With advertising reaching consumers at more touchpoints along the purchase cycle than ever before, digital has become a powerful tool for driving brand engagement.

For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools, and marketing efforts to gain an edge over your competitors.

UK businesses still perceive significant barriers to in-housing digital marketing, with 39% citing finding the right talent as a major barrier to in-housing, followed by budget cuts (38%). All in all, the future of sourcing digital talent for in-house teams looks to be as uncertain as it evolves.

Digital marketing trends change like the seasons, but it can be easy to fall into a trap of repetitiveness and similarity when actioning your business' marketing strategy. This is dangerous; it can lead to your customers becoming disengaged as you struggle to compete in an already saturated market of organic social media marketing, paid advertising, and pay-per-click campaigns.

Research by Havas shows brand engagement is extremely important for consumers. People want content that engages them through storytelling, provides useful solutions and creates entertaining experiences. Since a single moment of brand disappointment was shown to result in 47% of consumers giving up on a brand altogether, it’s critical that marketers create content that’ll resonate with their target audience

As with anything in digital marketing, it’s important to have your goals set from the start. To do this, you should use existing data to determine the type of advertising awareness you need and build an effective strategy that will help you to determine short- and long-term goals.

A great way to remain relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of statistics to help you connect with your customers, reach your target audience, and boost conversions.