CONNECT: THE PARADOXICAL STIGMA FOR OEMs

Often we witness brands emerge as trend setters who lead the way for others to follow. ICT as an industry has witnessed Unicorns rise and pave way for other OEMs & Startups to take inspiration. Ever wondered what makes them shine so bright and create milestones.

IDENTIFYING THE GAP IN THE INDUSTRY CREATING THE RIGHT SOLUTION TO FILL THE GAP AND CONNECTING WITH THE RIGHT TARGET AUDIENCE

Quite often than not the first two criteria ensure a great product creation, however a brand doesn’t grow by just a great product. A deep dive into the customer market & the channel partner network is paramount to ensure a smooth sail towards a consistent growth.

Finding the right Channel Partner to become a OEMs extended arm is like the building block to setting up their infrastructure. It is one tough incline to climb for all OEMs and is often the true test of their success or failure.

“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs

Setting up a strong infrastructure with a group of Channel Partners who share a similar belief and drive like the OEM is what ensures success and time and again it is seen that OEMs find it challenging to identify the right partner to associate with.

Most members of the Channel partner community lack LOYALTY & FOCUS, two pillars that help any OEM establish a stronger reach to end customers.

Historically partners sell products which are marketed extensively and asked by customers, they do not promote products that are feature rich or provide immaculate solutions for customer’s requirements.

This hinders a good product not being able to extend reach across the market yet an average product sells, backed by marketing spends and higher margin offered.

It is time to find a new route to connect with that PARTNER who would exhibit the same drive and passion as an OEM. Connecting with Channel Partners like these is now a possibility with emerging digital platforms that helps OEMs interact, engage & partner with members of the channel community who are inclined to work with?the brand. Create an ecosystem where a mutually shared aim motivates both the OEM as well as the partner.

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