CONNECT // ADI.tv
Welcome to the first edition of CONNECT // ADI.tv where we'll share insights, innovations & project highlights monthly with our subscribers - if you are reading this, thanks for joining us!
We love our LinkedIn audience and we've created this especially for you. We're always excited to share our latest news with our followers and we hope you enjoy this new addition to our channel. It would be great to hear from you if you have any suggestions for our future editions - just drop us a message!
A HUGE Summer of Sport
Every summer our teams support some of the world’s biggest live sports events, tours, championships and federations, but 2024 undoubtedly feels extra special! We’ve been busy delivering record solutions for record audiences, deploying innovations and installations for world-famous occasions and venues, and of course, there’s been something pretty big going on in Paris ??
Engaging Mass Audiences
With a 1.5 billion TV Audience and 320k spectators in Paris, the Olympics is an event like no other.
At scale, there is a risk that audiences can feel disconnected, and disengage with a sport, or any event if they can't see and experience it first-hand. We ensure we're connecting events and brands, such as the Olympics or other Federation-level sports, with their audiences using big-screen technology and fan engagement to ensure all the spectators feel part of the experience.
Uniting Fans with Fanzones
Over in the UK, we've been supplying screens for Team GB Official fan zones in 8 different locations countrywide, managed by Ocean Outdoor. These screens are semi-permanent for the summer and allow fans to feel part of the huge summer of sport, relax with a drink or food, and engage in the Fan zone activities. Fanzones not only build on a positive relationship with existing fans but create new relationships with audiences who may not have been aware or interested in the sports brand before.
Expanding the Fan Journey
Fan engagement and the potential for commercial opportunities don't stop at the stadium. There's huge potential for venues to capitalise on the buzz generated by sporting events -whether that's showing events on big screens for large audiences in-venue, or creating relevant on-trend content to display on your digital assets to activate brands.
As Summer ends, a new Season begins...
Sport is huge all year round at ADI, especially at the start of the Football Season! We'll undertake significant digital venue transformation projects in the UK stadia sector, alongside new clubs and new content for the 2024/25 football season. This year we'll be providing more matchday and sports presentation services than ever; helping clubs up and down the country to engage, commercialise and add value to their fan experience.
Silverstone Spectacular
The Formula One British Grand Prix is the UK's largest annual event and it's been incredible to be part of its growth as we celebrated our 10th year supporting Silverstone by delivering a record circuit-wide event solution and a recent multi-year contract extension.
We delivered 4 live stage areas this year, enhancing the entertainment experience for audiences with interactivity and inclusivity, as well as over 75 huge screens - including some new permanent installations!
Bowling over Fans at Edgbaston
We're seeing more sports digitising their stadiums - elevating the fan matchday experience and providing an enhanced platform for commercial partner brands to connect with their audiences.
领英推荐
You can find out how the world-famous county cricket ground at Edgbaston has digitised its stadium with ADI here.
Stadium Transformation at Stockport County FC
There's a huge transformation happening at Edgeley Park for the newly promoted League One club Stockport FC!
We'll install an 81sqm LED screen, a 4-sided digiBOARD digital perimeter advertising system in-bowl and a new digital ribbon on the exterior of the hospitality suite. The new digital stadium platform will be one of the largest in the EFL, massively increasing the club's potential for commercial connections and partnerships.
Making the Matchday...How to Enhance the Football Fan Experience
We've worked with football clubs, sponsors and federations for over 25 years and we ?? making the matchday. Our recent blog discusses how you can enhance the matchday experience for fans across the matchday journey with sports presentation and ceremonies.
Record-Breaking Audiences at Netball Super League Final
We delivered a party vibe for the Grand Final of the NSL with fans enjoying a spectacular match and a fully inclusive sports presentation and entertainment experience from start to finish.
We snagged some awards! ????
We have incredibly hard-working people at ADI, it's brilliant to see our teams getting recognition nationally and internationally for some amazing projects this year!
And, that's all for this month!
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