Congruency Effect

Congruency Effect

Pratyush Pillai Pratyush Pillai

Pratyush Pillai

Using Behaviour Design to find the simplest ways to solve gargantuan problems

发布日期: 2022年11月22日
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Our minds try to process information in the simplest way possible - so that our conceptual understanding & what we perceive is congruent with one another.

This is mainly applicable to the size of objects (Size-congruency). But might also explain why, when we know someone is calling from far away, our 1st reaction is to speak a bit louder (most prevalent during the era of landlines :D)

Read more: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4976128/, https://konklab.fas.harvard.edu/Papers/Konkle_2012_JEPHPP.pdf

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