Confronting the Colonial Spirit

Confronting the Colonial Spirit

While filming a documentary on rice farmers from central Nigeria, Tunde Wey encountered ògógóró, the sweet, strong distillate of palm sap that is indigenous to West Africa. It was only his first day of filming, and he was in Ibaji, a district in central Nigeria that was experiencing intermittent floods. The community had offered the spirit to him as a tribute. After salutations, a caffeine-rich kola nut was ceremoniously broken and inspected before the ògógóró was poured into red Solo cups. He had it a second time the next day, this time enjoyed as a tonic, tinged yellow and pooled around roots and herbs, courtesy of the community leader. “It was sweet and so smooth,” Wey recalls, “and we just kept on drinking and drinking, and he refused to tell us what was inside.” Buzzing off the booze, Wey, a writer, chef and artist, nursed plans to carry the spirit to the United States. But his hopes would be doused, first by the Nigerian port authorities, and again by the U.S. Food and Drug Administration.

ògógóró was banned for sale and production in Nigeria by British colonists in 1910, and it remained prohibited until Nigeria gained independence in 1960. To quell the competition it presented to imported gin, the British branded ògógóró as an inferior knockoff of the spirit. Today, it’s mostly made in rural districts as a moonshine, making it nearly impossible to import, though recently distillers have been working to scale up ògógóró’s production and refine its quality.

After his first taste in Ibaji, Wey remained attached to the spirit’s sweet, floral notes and strong, spicy finish. He sourced several liters from Bayelsa, the same state where the district secured its own steady supply, bringing it to his home in Lagos where he shared the spirit with his brother. They had never tasted anything like it, and they knew that neither had drinkers in the States. Wey wanted to change that.

For him, ògógóró’s prohibition and its resulting suppression are emblematic of the extractive nature of dealings with Africa that continue to drive global trade. It’s why he set out to bring the spirit to the U.S., setting the product’s price—$127 a bottle, or the sum of Nigeria’s external debt divided by the total number of U.S citizens—as a statement about America’s lopsided global trade relations. As Tunde tells it, in visually arresting prose across several chapters announcing the concept, America has debts to pay, and he has been led, by a West African spirit, to present a case for liquidation by way of inebriation.?

Click here to continue reading...

要查看或添加评论,请登录

Andy Paul的更多文章

  • The £5 coffee is coming

    The £5 coffee is coming

    It was one of those London museum cafes where buggies block the entrance and children trail veggie straws across the…

  • Upscale Dive Bars

    Upscale Dive Bars

    When you walk into Gilly’s House of Cocktails in San Diego’s North Park neighborhood, you’ll catch folks circling…

  • Liqueurs take centre stage

    Liqueurs take centre stage

    As shape-shifting vessels for flavour, liqueurs are better placed than most categories to move with the times, to…

  • American Whiskey

    American Whiskey

    lose my eyes and I can still picture it: It was the summer of 2010, and I was drinking whiskey in Brooklyn. The…

  • Unguilty Pleasures

    Unguilty Pleasures

    As sure as eggs are aquafaba, and Barry’s Bootcamp is a Lululemon-clad magnet for masochists (we’re just jealous), the…

  • Sustainable Luxury

    Sustainable Luxury

    Luxury French cognac house Louis XIII is beloved the world over for its carefully aged blend of eaux de vie, rich with…

  • What’s the opportunity for smaller wine formats?

    What’s the opportunity for smaller wine formats?

    Anyone for a pint? Of wine I mean. Just after Christmas we received the interesting news that we could now specifically…

  • 50 Hotels to Visit Before You Die

    50 Hotels to Visit Before You Die

    The best moment of any hotel experience comes just after check-in, and just after the trip in the ornate lift, and just…

  • Branding beyond the box

    Branding beyond the box

    As sustainability issues and shifting luxury cues see brands increasingly ditch outer cartons, and even bottle labels…

  • Best of British Beer 2024

    Best of British Beer 2024

    Seven Brothers One of our favourite craft beer brands, Seven Brothers Brewing Co are seven actual brothers from Salford…

社区洞察

其他会员也浏览了