Conflict through Comparison

Personal stories and in depth actionable copywriting, personal branding and unconventional advices to help you build a multi 6 figure Digital Identity - without sacrificing your health along the way.

Comparison implies conflict.

1. What would Harry be without Voldemort?
2. 2. What would Batman be without the Joker?
3. And what would a good idea be without a bad one to fight against?
4. Which is why you need to start using comparison in your content and marketing.

The Benefits of Using Comparison:

? Imply social status

? Make ideas easy to understand

? Injects emotion by inciting conflict

? Increases an ideas perceived value

? A persuasive way to strengthen an argument

? Calls out your enemy (tribal bonding mechanism)

? Makes your competitors looks weak (or worse than you/ your offer)

? Plays on the ‘this or that’ cognitive bias (does the thinking for them)

Useful Comparison Examples:

• Slow vs. fast
• Hard vs. easy
• Past vs. future
• Worst vs. best
• Problem vs. solution
• Cheap vs. expensive
• Bad idea vs. better idea
• Bad advice vs. better advice
• Unsuccessful vs. successful
• Sad thought vs. happy thought
• Bad product vs. better product
• What people want vs. what people need

See you in the next issue,

T.S.

PS. There’s more “goodies” everyday at 09:30 AM IST. Follow Atul Kumar for more ;)