Confidence returns to seafood

Australia is a supplier of the quality end of the seafood market across Asia and into the Pacific Coast of the US and Canada. At the same time domestic demand has remained high.

Like all things sale of Australian seafood becoming an online business. The development of companies such as ShoreTrade in Australia reflects the global trend. ShoreTrade now has some 500 suppliers across a broad spectrum of seafood products. 

ShoreTrade has recently closed an AUD 8m capital round which will ensure that it has the funds to expand its operations through China, Hong Kong Singapore, Malaysia New Zealand and the United States. 

An interesting feature of the platform is that clients can place orders which will be executed if the commodity they seek falls to a particular price. 

Whilst the founder Peter Manettas speaks of digitalised the supply chain it will increase as transparency and should increase international interest in Australian seafood which is already highly regarded but often thought of as difficult to get delivered. 

Effectively ShoreTrader is a market platform for seafood. ShoreTrader will have a clear early mover advantage.

Paul Raftery