Confessions of a Cold Email Marketer #1

Confessions of a Cold Email Marketer #1

Ever wondered how to make sure your cold emails actually reach your target's inbox?

Sending over 50K cold emails a month, I've "mastered" the art of cold email deliverability. It's not just about a stellar product and killer copywriting, the real game-changer is how you set up your domains and inboxes.

In this newsletter:

  • The magic of multiple domains and inboxes
  • Buying high-quality domains
  • Setting up the right number of inboxes
  • Essential email records you must set up
  • Streamlining your setup process with automation
  • The secret sauce - custom tracking domain

The Power of Multiple Domains and Inboxes

The most scalable & reliable method to send mass cold email campaigns is to set up—and send emails from—multiple domains and inboxes. This is known as inbox rotation. It’s like having a backup plan. If one domain gets marked as spam, your other domains are safe.

Protect your main domain's reputation with inbox rotation - it's your secret weapon!


Buying High-Quality Domains

When buying domains for cold emails, stick to top-tier brands GoDaddy. And remember, ONLY buy .com domains. Including your brand name in your domain adds authenticity and builds trust with your recipient.

Your domain is your first impression, make it count!


Setting Up the Right Number of Inboxes

Wondering how many inboxes you need? Just do the math! Ideally, send up to 50 emails per inbox per day, and have up to 2 inboxes per domain.

More inboxes, more opportunities to reach your target.

Essential Email Records (MX, DKIM, SPF, and DMARC)

These authentications may sound complex but they're your cold emailing best friends! They tell email service providers that you're a valid sender from your domain.

MX, DKIM, SPF, and DMARC - your passports to deliverability success.

Automating Your Setup Process

Automation is your best friend when setting up domains and inboxes. Trust me, you don't want to be doing this manually. With automation tools like Make, you can set up everything in a snap.

Automate your setup process and save precious hours!


The Secret Sauce - Custom Tracking Domain

Lastly, don't forget to set up your own custom tracking domains. This will help you track open rates and ensure your emails aren’t going to the spam folder. Plus, it keeps your reputation clean.

Your custom tracking domain is like a spy in the inbox, tracking your success.


Implement these strategies and see your cold email deliverability skyrocket!

Happy Emailing Folks :)


P.S. Want to generate boatloads of leads through DFY, targeted cold emails? Click HERE to book a meeting with me now!

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I am Nooruddin ????♂?

Founder & CEO @ 8leads.io

I help B2B companies get qualified leads on a risk-free pay-per-lead model!


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