Conference USA Hooping it up on the $5 Billion Mile at The Star in Frisco, TX

Conference USA Commissioner Judy MacLeod announced on Tuesday the 2018 and 2019 Conference USA Men's & Women's Basketball Championships will be hosted at Ford Center at The Star, in partnership with the University of North Texas, the Dallas Cowboys and Visit Frisco. 

Baylor Scott & White Sports Therapy & Research at The Star will be the presenting sponsor of the 2018 C-USA Basketball Championships, which are scheduled for Wednesday, March 7 through Saturday, March 10, with all 22 games – 11 men’s and 11 women’s games – being held at The Star. The conference champions receive an automatic bid to the NCAA Championship. 

"We are excited to have our men’s and women’s basketball teams compete at Ford Center at The Star in Frisco," MacLeod said. “This unique setting within an outstanding venue and a thriving area will truly add to the championship experience of our student-athletes and fans." 

The University of North Texas boasts nearly 120,000 alumni within the four Texas counties of Dallas, Denton, Collin and Tarrant. More than 25,000 total alums from the other 13 C-USA member schools also reside within that area. 

“We are always looking to bring new experiences to student-athletes, their families and fans with ourstate-of-the-art facilities. Conference USA’s basketball tournament is a great opportunity to showcase the versatility of Ford Center as well as what The Star and the City of Frisco have to offer,” said Dallas Cowboys Chief Sales and Marketing Officer Jerry Jones, Jr. 

“As we look to spring 2018 to open Baylor Scott & White Sports Therapy & Research, we’re thrilled to be part of these tournaments,” said LaVone Arthur, Chief Integration Officer, and Senior Vice President of Business Development, Baylor Scott & White Health. “The facility will neighbor Ford Center where these games take place and will work to keep athletes healthy and playing at their highest levels.” 

Frisco will be the eighth location to host the C-USA Men’s Basketball Championship and the 13th host city for the C-USA Women’s Basketball Championship. Conference USA has hosted two women’s basketball tournaments within the Metroplex area as the 2006 C-USA Championship was held at SMU’s Moody Coliseum in Dallas and the 2004 C-USA Championship was in Fort Worth at TCU’s Daniel-Meyer Coliseum.