The Conference - The 'How Not To' Guide

As an agency that's been in the business of delivering live events for the past 20 years, we decided to document some of the most tragic conference fails that we've seen, and turn them into a timeless classic for the INVOLVE 'Mockingbird How Not To’ Series.

This work of fiction is based on as many true events that we could get away with, and any resemblance to actual persons, places, businesses or events is purely fortuitous. No employees were harmed or in any way engaged in the making of the book.....!

Here's a preview of the book and some of the most popular spreads.

So every conference tends to start with a 'Why?'.......

....and that 'Why' then quickly turns into a 'How?'...

...which then quickly reverts back to 'WHY!?!?'...

Most good conferences tend to start with an icebreaker, but they're not always that good...

And no conference is complete without one or two of those conference classics from the music archives, to really get everyone feeling like "We are the champions"!!!

Sprinkle in a bit of good old fashioned team building...

And build to a crescendo of celebrations and award mania...and there you have your conference!

I think you probably get the picture by now!

Our intention with this book (beyond a marketing purpose) is that through the merciless ribbing of the traditional conference format, people within our industry are inspired to consider a more effective, immersive and involving approach for their next conference.

If you're interested in receiving a full copy you can request one here https://www.involve.co.uk/mockingbird/.