Conclusion
Ashwin Menon
P&L| Brand communications & Strategy | Revenue Growth, Strategic Partnerships
By now, we know that an idea can change your life, irrespective of whether it comes from Sirji or Hema, Rekha, Jaya or Sushma.
To summarize my previous articles (Introduction, Political Level, All Other Levels) on the Reception Bias-
Reception Bias comes into play when we listen more to the “who” and less to the “what” of an idea. When we accept or reject an idea?
Families are biased, educational institutes are biased, corporations are biased, politics are biased, countries are biased, and so is the entire society.
Everyone is biased and everyone is unfair. But there’s one more player in this interplay of biases. The ringmaster of the show.?
Who is it??
It’s time to taste the thunder-?
It’s us.
RECEPTION BIAS: APNE GIREBAAN MEIN JHAANKO LEVEL
The previous articles were probably relatable. You must have thought, “That’s so true. This has happened to me or someone I know. Great ideas getting disregarded on baseless grounds.”
Hold on. “Great ideas?”
[Spoiler alert: this article may or may not be a tough pill to swallow.]
How do we decide whether our ideas are great or not? Be honest- don’t we feel like all our ideas are amazing? Don’t we receive our own ideas with more acceptance, and others’ ideas with more apprehension?
But not everyone has my God complex. Again, be honest- don’t you ever hold back on your ideas just because the room is filled with seemingly smarter people, with better designations and more experience?
If you’re like me, then those who reject your ideas must be idiots. If you belong to the other end of the spectrum, then your idea may look idiotic in front of others’.
While this reception bias at an individual level can do wonders for our confidence, it’s important to not soar so high that the wax wings melt. And while the reception bias is just as effective in keeping you grounded, it’s important to leave the ground some time.
Like all things, it’s important to strike a balance in reception bias, too. Let us focus on the “what” and only the “what.” Let us consider every idea, coming from whoever, objectively.?I mean honestly, when did ideas get a quota system reservation?
Let’s screw the names, ages, genders, credentials and designations; and let’s treat every idea, as an idea. Not all ideas are amazing. But all ideas are worthy of being heard. No idea is perfect, but each idea can be improved. So let’s do that. Let’s put all ideas on a paper and debate their pros and cons. And may the best idea win.
May the best man win < May the best idea win
Isko laga daala, toh life jingalala.
Senior Copywriter | Beauty & Fashion Editor | Emcee
1 年I think all of this boils down to what, in fact, is a good or bad idea too. Someone once told me, if your client wants shit, give them shit wrapped in gold, don't go offering them actual gold, or something on the lines of that. And that kind of intuition comes from an experienced institution, whether or not they are ever capable of giving said idea is besides the point, but they will always know what may or may not work because they have been in every kinda shoe there is to be.