Concluding on Mis-selling of Motor Insurance
Concluding on Mis-selling of Motor Insurance by Ernest Frimpong

Concluding on Mis-selling of Motor Insurance

Ernest Frimpong Ernest Frimpong

Ernest Frimpong

Chief Executive Officer, Bedrock Insurance Company Limited

发布日期: 2020年11月6日
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Concluding on Mis-selling of Motor Insurance

As insurance companies, we should endeavour to make every single contact with potential and existing clients or policyholders count. We should therefore take time to educate our clients while we sell.

Appropriate and extensive training of insurance staff, including marketers and underwriters, as well as agents, on product knowledge and imbibing excellent customer service culture in staff and agents are key to addressing the issue of mis-selling of Motor Insurance. This is because mis-selling of Motor Insurance mainly happens due to improper training or lack of adequate training of sales persons on product knowledge, lack of understanding of the needs of customers and the objective of sales persons to make a sale to clients and thereby earn their commission or meet their targets.

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