Concierge Maps Is Now Offering Advertorials

The Concierge Maps concept has been refined and improved from the first editions. As the company continues to develop with new partner hotels, new sponsors and new cities and metropolitan areas, it only makes sense that the content of the guides should evolve as well: the city maps have been embellished, and new cultural sections have appeared. The placement and the design of the advertising space in the guides have evolved too, and will be integrated more seamlessly into the editorial line. With this in mind, future editions of Concierge Maps will offer advertisers the opportunity to promote their brand in the form of advertorials. 

More Space to Tell Your Story and Showcase Your Savoir-Faire

Advertorials allow brands to express themselves through elaborate journalistic articles on their history, evolution, values, new products and more. In one to four pages, brands can share their art and highlight their offerings with longer, more diverse content than one would find in a traditional advertisement. They will have the freedom to generate engaging, appealing copy in order to drive clients through the doors of their shops. This particular form of advertising is ideal for presenting a product or product line in detail. It is also a great way to stand out.

Connect with Readers at a Deeper Level 

Obviously, Concierge Maps sponsors will have the freedom to decide how to present their history, their values and their finesse. They will describe their manufacturing process, the origin of the materials they use and even a significant event from the past. In addition, brands will communicate their direction for the future, their unique knowledge, their relationship with celebrities and any references to the brand in literature or film. To this end, they will make the most of the advertising space by featuring legendary photos, mottos, meaningful quotes, sidebars and more, to engage the reader at a deeper level.

Longer Reading Time and a Higher Rate of Memorisation 

Often overlooked, the advertorial is an extremely powerful advertising tool. The content is obviously longer than in traditional advertising, which allows brands to detail, explain and justify consumers’ interest in their products by appealing to the reader’s intelligence and emotions. Indeed, an advertorial tells above all else a story designed to pique the reader’s curiosity and build ties with him or her. Advertorials are more easily memorised by prospective clients than a banner or standard advertising page. Concierge Maps now offers this effective communication tool, which will continue to enrich the editorial line of the guide. 

More information on www.conciergemaps.media