The concert market is a billion-dollar industry that is poised for exponential growth in the future.
Sudhir Sachdeva
Founder & Managing Director of Holidays to Treasure. Over 30 years in the Leisure, MICE, Incentive Travel, Inbound Tourism and Luxury Travel.
Coldplay recently held only five shows in India, generating revenue of 600 Cr. This concert was undoubtedly one of the well-organized events.
?While many Indian singers often criticize the country's infrastructure, the reality is that the issue lies more in poor management rather than infrastructure itself.
Coldplay's exceptional organization and management of their team ensured a consistent and high-quality experience for their audience, a feat that local management teams often struggle to achieve.
What sets artists like Coldplay apart from others?
Firstly, they prioritize fair compensation for their teams, as highlighted by Diljit's team.
Additionally, they take a hands-on approach to managing every aspect of their shows, rather than relying solely on local hires. Their requirements are reasonable, and they make an effort to understand the local systems by staying in the country.
While it is true that artists operate on varying budgets, the key to success lies in effective management. Providing a seamless and memorable experience for attendees should be the ultimate goal for any artist, regardless of their popularity.
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Attending an event should not be solely about being a fan, but about gaining a unique and unforgettable experience. Artists like Coldplay and Taylor Swift understand this concept and go above and beyond to deliver exceptional performances that leave a lasting impact on their audience.
?The concert market is a billion-dollar industry that is poised for exponential growth in the future. It is imperative for other artists to step up and provide experiences that set them apart from the mundane performances that dominate the industry.
In conclusion, the question remains: what will it take for artists to deliver unforgettable experiences that resonate with their audience?
The time is now for artists to rise to the occasion and create moments that will be cherished for a lifetime.
What are your thoughts on this matter?
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