THE CONCEPT OF “IMMERSIVE AS A SERVICE”

Hemant Soni , Senior Manager, Digital Customer Experience, 凯捷咨询

ARTICLE REPRINTED WITH PERMISSION

Back in the Fall of 2023, the concept of IaaS in the telecom market was not widely established. However, the telecom industry is highly dynamic and constantly evolving, so new services and business models may have emerged since then.

If we speculate on the potential developments in this area, an "Immersive as a Service" model in the telecom market could refer to providing immersive experiences, such as virtual reality (VR) and augmented reality (AR) services, as subscription-based services through telecommunications networks. This could encompass various applications, including virtual meetings, gaming, virtual tourism, education, and more.

Here are a few possible scenarios for an "Immersive as a Service" model in the telecom market:

1. Network Infrastructure

Telecom companies could invest in advanced network infrastructure, including 5G and beyond, to support high-speed, low-latency connections necessary for seamless immersive experiences.

2. Content Delivery

Telecom providers might collaborate with content creators and developers to deliver immersive content to consumers. This could involve partnerships with VR/AR app developers, gaming companies, and media organizations.

3. Subscription Services

Telecom companies could offer subscription-based plans that include access to a variety of immersive experiences. Customers might pay a monthly fee for access to a library of VR/AR content, or specific applications tailored to their interests. Opportunity to sell high-speed internet and improve video services sales.

4. Hardware Bundles

Telecom providers might bundle VR/AR hardware (such as headsets and controllers) with their service plans. Subscribers could receive discounted or subsidized hardware as part of a long-term service agreement.

5. Enterprise Solutions

Telecom companies could develop specialized immersive solutions for businesses. This might include virtual meeting platforms, collaborative VR workspaces, or training simulations for various industries.

6. Data and Analytics

Telecom providers could offer analytics services to content creators and businesses. Insights into user behavior within immersive environments could help developers refine their applications and create more engaging experiences.

7. Quality of Service (QoS)

Ensuring a high-quality experience is crucial in immersive applications. Telecom companies could offer premium QoS options for subscribers who require consistent, high-performance connections for their VR/AR activities.

8. Security and Privacy

As with any digital service, ensuring user privacy and data security would be paramount. Telecom providers could integrate robust security features into their immersive services, including data encryption and secure authentication methods. Remember that the success of any "Immersive as a Service" model would depend on factors such as the cost of technology, user adoption rates, content availability, and regulatory considerations. For the most recent and detailed information on developments in the telecom market, I recommend checking the latest reports and news sources in your region or consulting industry experts and market research studies.

To discuss further, please contact Hemant at [email protected] or contact Accelerating Ecosystems Associates (AEA) at [email protected].