Comprehensively Connecting To Community
Marketing done well is an everyday thing. And the more personalized, and intimate it is, the likelihood of success improves. That is why my service is everyday, and focuses on interacting directly with local Twitterers throughout the week. And these interactions are very positive!
It is marketing that puts a dental practice at the center of attention while focusing on local Twitterers first. The strategy is a very powerful way to build community online. The formula is simple but requires consistency, frequency and persistency. This type of marketing is community appreciation 101!
Just as we would appreciate our neighbors for watching our house when we are on vacation, taking care of our pet, or collecting our mail, using Twitter can replicate such a thing for local businesses, media and other. In this case, you appreciate their content, aka retweeting, which benefits your local dental practice brand. By recognizing local Twitterers in this way, reciprocation via retweet, reply or like is very possible.
I use the "edited" retweet to provide an avenue for a secondary retweet. Since not every Twitterer is going to retweet dental info, the "edited" RT is a great substitute for the dental practice update or general oral health info tweet. When the local Twitterer retweets the "edited" retweet I post of their content, it is a win-win! This is more likely to happen than a standard retweet of dental content.
The coverage is usually from about 6am–9pm every night, a dental tweet or retweet of a local Twitterer every 20-25 minutes. Four of five are local Twitterer retweets. The dental practice tweets are individualized with links to the practice website, etc. And a local list of Twitterers is developed.
The time span of coverage is about the same on weekends but fewer retweets of local Twitterers. The scheduling is done by me, but the deployment is automated. So there is a time allotment I am working with on each account. It is done this way to create the best system and value for the dentist-client.
The retweets of local content fall into a general family fare. Basically anything most parents do, and children do. There is nothing objectionable ever retweeted. Like most local people, the content is for general consumption. My service is a positive community building project.
With my Twitter Marketing for Dentists services, I am creating a community with your local business, media, promoter, and organization neighbors. It is mutually beneficial. There is no cost to them, only benefits, as you, my dental-client, is made center of attention. Everyone wins!
Ask More Of Your Twitter!
My Comprehensive Twitter Program (referred to above), the Smile Down The Aisle Program, or my Basic Program.
Sincerely,
Richard The Chwalek