Comprehensive Study on Platinum Jewellery: Trends, Craftsmanship, and Market Insights
About Platinum Jewellery
Platinum is one of the rarest metal of all which holds luminosity forever when transformed into a beautiful piece of jewellery. It is naturally white metal and felicitous for its use as a piece of jewellery. Luxury is a state of great comfort or elegance, especially when involving great expense, in short, luxury means to be of superior or best quality. To many traditional jewellers, luxury jewellery is considered exceptionally made up of gold or platinum jewellery set with precious gemstones like diamond
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Harry Winston (United States), Cartier (France), Van Cleef & Arpels (France), Buccellati (Italy), Tiffany & Co. (United States), Graff (U.K.), Piaget (Switzerland), Bvlgari (Italy), Mikimoto and Chopard (Switzerland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Roberto Coin S.p.A, Hearts On Fire, Gübelin, Platinum Born and Platinum Jewelry.
Segmentation Overview
AMA Research has segmented the market of Global Platinum Jewellery market by Type (Rings, Necklace, Earring, Bracelets and Others), Application (Men and Woman) and Region.
On the basis of geography, the market of Platinum Jewellery has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Platinum Jewellery market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Young Consumer and Bridal and Celebrity & social media influence
Market Growth Drivers:
Increasing disposable income and consumer spending on luxury goods and Rapid adoption of online browsing to get information about new luxury jewelry designs
Challenges:
Artificial jewelry available in the market with the same designs and Trouble in conveying the brand personality and promoting a fine piece of jewelry
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Restraints:
High cost associated with jewelry market and Negative side effects such as counterfeiting and brand piracy associated with luxury jewelry
Opportunities:
With the rapid economic growth and consumers increasing demand for beauty and social status, luxury jewelry has become more and more popular.
Market Leaders and their expansionary development strategies
Tiffany & Co. announced a partnership with Spotify to release the brand’s first ever recording a modern remake of the classic “Moon River”
Inspired by the beauty and physics of the four seasons, Tiffany & Co. has collaborated with scientists and artists to reimagine its iconic Fifth Avenue flagship windows to celebrate the launch of the 2018 Tiffany Blue Book high jewelry collection
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.
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