Increasing the followers of any company on LinkedIn involves similar principles to those for a digital marketing agency but tailored to the company’s specific industry, audience, and goals. Here’s a comprehensive approach:
1. Optimize Your Company Profile
- Profile Picture & Banner: Use a professional logo and a high-quality banner that reflects your brand.
- About Section: Craft a compelling description with clear information about the company, its mission, services/products, and unique value propositions.
- Contact Information: Ensure all contact information is up-to-date and easily accessible.
2. Content Strategy
- Regular Posting: Establish a consistent posting schedule with a mix of content types such as articles, images, videos, infographics, and slide decks.
- Value-Driven Content: Share industry insights, company news, product updates, behind-the-scenes content, thought leadership pieces, and employee highlights.
- Visual Appeal: Use engaging visuals and well-designed graphics to make posts more attractive.
3. Employee Advocacy
- Encourage Sharing: Motivate employees to share and engage with the company’s posts. Highlight their achievements and milestones.
- Employee Content: Feature employee testimonials, stories, and professional advice.
4. Engage with Your Audience
- Interactive Posts: Ask questions, create polls, and encourage comments to foster engagement.
- Respond to Engagement: Actively respond to comments and messages to build a community and show appreciation for your audience.
5. Leverage LinkedIn Features
- LinkedIn Polls: Use polls to engage the audience and gather insights on relevant topics.
- LinkedIn Live: Host live events such as webinars, Q&As, product launches, and expert interviews.
- LinkedIn Articles: Publish in-depth articles to establish the company as a thought leader in its industry.
6. Collaborate and Network
- Industry Partnerships: Partner with industry leaders, influencers, and complementary businesses to expand your reach.
- Join and Participate in Groups: Engage in LinkedIn groups relevant to your industry and share your page’s content.
7. Utilize Paid Advertising
- Sponsored Content: Promote top-performing posts to reach a broader audience.
- Targeted Ads: Use LinkedIn’s advanced targeting options to run ads that reach your ideal audience based on industry, job title, location, and more.
8. Monitor and Adjust
- Analytics Tools: Regularly monitor the performance of your posts using LinkedIn’s analytics tools.
- Refine Strategy: Adjust your content strategy based on analytics to focus on what resonates most with your audience.
9. Cross-Promotion
- Social Media Platforms: Promote your LinkedIn page on other social media platforms.
- Email Marketing: Include links to your LinkedIn page in email newsletters, campaigns, and email signatures.
- Website: Add LinkedIn follow buttons and links on your company’s website and blog.
10. Customer Testimonials and Case Studies
- Showcase Success: Share customer testimonials, case studies, and success stories to build credibility and trust.
11. Incentives and Contests
- Contests and Giveaways: Run LinkedIn-specific contests or giveaways to encourage people to follow your page.
- Exclusive Content: Offer followers access to exclusive content, insights, or promotions.
By implementing these strategies, any company can effectively increase its followers on LinkedIn, enhancing its online presence and engagement with its target audience.
