A comprehensive mapping of 60+ new hotel investments in Greece, paired with valuable insights
The continuous evolution of Greek tourism underscores the importance of a clear depiction and comprehensive overview of its development. Against this backdrop, Travelworks Public Relations has prepared the "Greek Market Report | Hotel Investments 2024 - 2027", a comprehensive mapping of 60+ new hotel investments in Greece, paired with valuable insights from the teams at Hilton Hotels & Resorts , 万豪酒店 , 雅高 , Wyndham Hotels & Resorts , 凯悦 , Radisson Hotel Group , Meliá Hotels International , Grivalia Hospitality , HotelBrain Group , the Institute SETE ( INSETE ), Brown Hotels and SWOT Hospitality .
"The success of Greek Tourism in recent years is based on a solid product: all data we have at the Institute point to customers having a very good experience, better than in competitive destinations. Key drivers of this success are the hospitality of Greek people working in the tourism industry and at large, gastronomy, natural resources, a feeling of safety and, last but not least, good quality accommodation. The strength of the Greek tourism product together with the resilience that Greek tourism has shown during both the Greek debt crisis and during and after the COVID pandemic crisis, as well as the political, foreign exchange and lately economic stability, has led to an increased interest by investors in the sector. This has been fueled by Greek Sovereign Bonds acquiring an investment grade again and by growth in the country exceeding that of most European countries". Explore Dr. Aris Ikkos 's comprehensive analysis on the resilience and success of Greek tourism by visiting our detailed overview here.
“In today's competitive landscape, Grivalia Hospitality remains focused on the branded ultra-luxury hospitality segment which we believe offers significant growth potential within the Greek territory. Our aim is to push the boundaries of traditional Greek hospitality, attracting top flag international and local operators, shaping and promoting new destinations having respect for the natural environment and local heritage of each, creating luxury hospitality products in a sustainable manner, offering innovative experiences across our portfolio assets and implementing best practices in hospitality operation and development, in collaboration with our operators”. Delve deeper into Natalia Strafti 's vision on Grivalia Hospitality's cutting-edge projects and their impact on Greek luxury tourism here.
"HotelBrain welcomed 2024 with agreements for 7 new hotels, while 2023 saw its turnover close at all-time high levels, exceeding? 100 million euros. For 2024 forecasts show a 20% increase in turnover, as at least 10 more hotels will be added to the Group’s portfolio. In fact, deals have already been signed for five hotels whose properties will be delivered to the Group in the next two months, while there is a pipeline of 15 more hotels. It is worth noting that HotelBrain has surpassed the record number of 100 leased hotel for the first time - a number that rises steadily as HotelBran adds new units - and most importantly - new destinations to its portfolio".?Gain insights into Panos Palaiologos's strategic moves for HotelBrain's expansion and their record-setting achievements here.
"Hilton currently has eight trading hotels in Greece, with plans to open six hotels in the coming years. In recent years, we have concentrated our efforts on development in Greece, deploying our brands both in city locations and throughout the country’s island resort destinations, opening hotels in Santorini, Crete and Rhodes. Upcoming hotel openings in Greece include brand entries for Conrad Hotels & Resorts in the capital, as well as the first Curio Collection by Hilton property on the mainland. Beyond key leisure destinations and the capital, we are also focusing our attention in up and coming destinations, including tapping into more market segments”. Discover more about Hilton's ambitious expansion plans in Greece as outlined by Andreas Koukas , by clicking here.
“Marriott has been the leader in establishing and growing the largest hotel portfolio in Greece with local development presence since 2016, ahead of any other international hotel company, and continues to lead the way with 33 operational hotels and four hotels in the pipeline. Marriott had a very productive year in 2023, signing four new deals, including bringing the first Tribute Portfolio beach resort in Greece and Southeastern Europe (Stalida Beach, Crete). For 2024, the company’s focus remains growing its already successful presence in the luxury and lifestyle segment, both in Athens - which as a hotel market has been recording significant operating results during the last 24 months - as well as in the Greek islands, where 2023 was perhaps the best season for the majority of the Greek leisure destinations, which recorded very high ADRs and very healthy occupancies.” Learn about Marriott's leadership and growth in the Greek hotel industry from Nikos Hadjos, MRICS, CHA, ISHC 's perspective here.
“Accor is poised to significantly amplify its presence in Greece, leveraging the country's dynamic tourism landscape and our unique position within it. Recognizing Greece as a strategic destination, we are committed to expanding our presence across the country, which continues to outshine on the global stage with its impressive gains in market share since 2019. Our approach is holistic, deeply respecting and embracing the century-long tradition of Greek hospitality known for its warmth and generosity. Accor's journey in Greece is one of strategic expansion, partnership, and commitment to the destination's potential and unique character. As we continue to explore and invest in Greece, we aim to be at the forefront of the tourism industry's evolution, ensuring that Greece not only maintains its competitive edge but also sets new benchmarks in hospitality”. Uncover the strategic ambitions of 雅高 in Greece through Frank Reul 's detailed commentary here.
“Our journey in Greece reflects not only our confidence in the destination but also our commitment to contributing to the nation's tourism renaissance. The Greek hospitality industry, renowned for its warmth and authenticity, has been a cornerstone of our success. We trust in its ability to bounce back, drawing visitors with open arms to experience the unparalleled beauty and genuine service that define our hotels. Brown Hotels has evolved into one of the leading management companies in Greece, setting a benchmark for excellence. Our portfolio boasts awarded design hotels that not only elevate the aesthetic experience but also redefine hospitality standards. We take pride in offering not just accommodation but curated, unique experiences in vibrant venues that captivate the essence of the locale”. Read Leon Avigad 's insights on how Brown Hotels is redefining Greek hospitality and contributing to the tourism renaissance here.
“2024 marks the beginning of a new expansion phase for Wyndham Hotels & Resorts, the largest hotel franchising company in the world,? in Greece, focusing on amplifying its presence in both well-traveled locales and emerging destinations with promising growth potential. The feedback from the Greek hotel market is particularly encouraging, with active interest in new additions to the Wyndham Hotels & Resorts hotel portfolio. The company's effective strategy in the Greek market has laid a solid foundation for forging new alliances”. Discover Wyndham's new phase of expansion in Greece and its strategic implications, as discussed by Vassilis Themelidis here.?
“We are committed to expanding our presence in Greece with a particular focus on the primary cities and resort destinations as the leading international hotel group in the country. A key focus of our growth strategy across EMEA has been the expansion of our resort portfolio and that of lifestyle properties, in particular Radisson RED and Radisson Collection. We are excited to announce that in addition to several upcoming hotel signings that align with our strategy, we have three highly anticipated hotel openings planned for the next year. The first is the Radisson RED Mitropoleos Square Athens, the second is the Radisson Theatrou Square, Athens, and the third is the Radisson Blu Resort, Mani, which will be our fifth Radisson Blu property in Greece”. Explore Radisson's vision for Greece and upcoming hotel openings through Elie Milky 's detailed overview here.?
“From Meliá Hotels International's perspective as both managers and franchisors, our commitment to positioning our brands in the country's premier vacation destinations remains unwavering. This includes traditional hotspots on the main islands as well as emerging destinations where we can leverage our six-decade-long expertise in developing new vacation hubs across the Caribbean, the Mediterranean, Asia, and Africa. Moreover, we recognize significant potential in various locations within the Peloponnese and the Athenian Riviera, not to mention Halkidiki. Our adeptness at infusing urban destinations with our unique "bleisure" character is exemplified by our continuous focus on Athens and Thessaloniki”. Dive into María Zarraluqui 's perspective on Meliá Hotels International's positioning in Greece's destinations here.
“Looking ahead to 2024, Hyatt has ambitious plans with the opening of Zo?try Halkidiki scheduled for May. This luxury resort, featuring 104 rooms, aims to deliver an exceptional boutique all-inclusive experience, showcasing Hyatt's dedication to diversifying within the all-inclusive range on the international stage. The expansion strategy extends beyond existing locations, focusing on Greek resort destinations such as Crete, Rhodes, Kos, Paros, Corfu, Zakynthos, and mainland destinations like Halkidiki and the Athens Riviera”. Find out more about Hyatt's ambitious plans for Greece, including the opening of Zo?try Halkidiki, from Carlos Paredes Fernández here.?
"SWOT Hospitality portfolio reflects the latest luxury hotel trends with the majority of its new luxury hotel projects being rolled-out in co-operation with the top hotel groups of the world. We take great pride in our partnership with Marriott, Accor, Hilton, Hyatt, Nikki Beach & Hotels, while also being approved White Label Operator by Intercontinental and Leading Hotels of the World. Our priority is to engage with large-scale? projects or iconic boutique hotels and resorts located in already established destinations and upcoming ones. From Athenian Riviera to small, almost unattached islands, our vision and plan is to introduce to luxury travelers ’Jewel-properties’, ‘landmark hotels’ that will become destination by their own”. Read about the latest luxury hotel trends and SWOT Hospitality's plans, as shared by Panos Constantinidis here.