Comprehensive List of 40 Free SEO Tools for Digital Marketers and SEO Experts

Explore the ultimate collection of free SEO tools perfect for digital marketers and SEO experts. These 40 indispensable resources can streamline your SEO efforts, from keyword research and technical audits to link building, competitor analysis, and more. Embrace the potential of these tools and supercharge your SEO strategy without burning a hole in your pocket!

List of 40 Free SEO Tools

Google Analytics: This is an essential tool for any SEO Analyst, as it provides detailed data about your website's traffic, user behavior, and conversion rates.

Google Search Console: This tool provides information about your website's performance in Google's search results. It can also help you identify technical SEO issues.

Ubersuggest: Created by Neil Patel, this tool can help you with keyword research, content ideas, and competitive analysis.

Answer The Public: A great tool for finding questions that people are asking about a specific topic. This can help with content creation and keyword targeting.

MozBar: A browser extension that provides instant SEO metrics about a website or search engine result page (SERP).

Yoast SEO: If you're using WordPress, Yoast is a fantastic SEO tool for optimizing your website content for search engines.

Screaming Frog SEO Spider: This tool crawls your website to find technical issues that might be hurting your SEO.

SEOquake: A browser extension that provides various SEO metrics, as well as an SEO Audit tool.

Google PageSpeed Insights: A tool by Google to test the speed of your website on both mobile and desktop devices.

Mobile-Friendly Test: Another Google tool, this one tests how well your website works on mobile devices.

GTmetrix: This tool analyzes your page speed performance and provides recommendations on how to optimize it.

Keywords Everywhere: A browser add-on for keyword research, it shows you keyword data directly in search engines like Google.

SEMRush - Free version: SEMRush offers a free version of their tool which is limited but still provides a wealth of SEO information.

Ahrefs Backlink Checker: Provides a quick overview of a website's backlink profile.

SEO Review Tools: This website offers a collection of free tools to perform various SEO tasks.

SERProbot: This tool is used for checking the search engine ranking position of your website for specific keywords.

CanIRank: An AI-based tool that provides actionable insights and recommendations.

Google Trends: Google's tool for gauging the popularity of top search queries in Google Search across various regions and languages.

SmallSEOTools: This site offers a multitude of free tools including plagiarism checker, backlink checker, keyword position, image compression, and more.

Woorank: Offers a free website review and SEO audit tool.

Pingdom: Useful for testing the load time of a webpage and finding bottlenecks that could be improved for better speed.

Keyword Surfer: A Chrome extension that shows estimated global and monthly search volumes for any query typed into Google.

Schema.org: While not a tool in the traditional sense, Schema.org provides a collection of shared vocabularies webmasters can use to structure metadata on their websites, helping search engines understand the content and context of your site.

XML-Sitemaps.com: This tool allows you to create a sitemap of your website which can be submitted to search engines for better crawling.

Siteliner: Helps to find duplicate content, broken links, and more on your website.

Google's Rich Results Test: Tests the structured data on your website to ensure it's correct and can be used to enhance your search engine listing.

Varvy SEO tool: Provides information about domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.

BrowSEO: This tool gives you a quick preview of how a search bot might view your webpage.

Detailed.com: Provides lists of the top websites in various categories based on their SEO.

Responsive Design Checker: This tool allows you to check the responsiveness of your website across various devices.

KWFinder: A keyword research tool that provides keyword difficulty scores and search volume.

Link Explorer (Moz): A comprehensive backlink analysis tool. The free version offers limited queries per month.

BuzzStream Meta Tag Extractor: It's a tool to extract meta tags from the entered URLs. It's useful when performing competitive analysis.

SimilarWeb: Allows you to compare traffic between two websites (yours vs. a competitor's for instance).

Google Keyword Planner: Useful tool for keyword research provided by Google. You need to have a Google Ads account to use it.

Bing Webmaster Tools: Similar to Google Search Console, but for Bing search engine. It provides analytics, keyword research features, and more.

Rank Math (WordPress Plugin): An alternative to Yoast SEO with additional features in the free version.

AnswerThePublic Pro Free Version: Discover what people are asking about a specific topic across the web.

Headline Analyzer by CoSchedule: This tool helps to write headlines that drive traffic, shares, and search results.

LinkMiner: It’s a backlink checker tool which lets you check the backlinks of any website.

Website SEO Checker: Full SEO on-page and off-page analysis of your website.

Seed Keywords: It’s a unique tool that lets you create a scenario and ask your friends to type in the keywords they would use to solve it.

Panguin Tool: This tool helps you to figure out how Google’s algorithm updates impact your website's ranking.

Chrome DevTools: These are built into Google Chrome, and are useful for SEO as well as other web development tasks.

Google Data Studio: It's great for creating custom reports with data from Google's marketing services and your own data sources.

Lighthouse: It's an open-source, automated tool for improving the quality of web pages.

SERanking: This tool offers a 14-day free trial for its extensive SEO software.

Nightwatch Search Simulator: This Chrome extension lets you simulate search engine queries from any location on Google and easily check and track your website's ranking.

Hunter.io: A powerful tool for finding and verifying professional email addresses. It's especially useful for link building campaigns.

Spyfu: In its free version, it offers a limited number of data but it's still useful for spying on your competitors.

Keyworddit: The only keyword research tool that can extract keywords from Reddit. Just enter any subreddit (e.g., /r/askreddit), and it’ll pull a list of keywords, as well as the monthly search volume for those terms in the US.

Google Tag Manager: A tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Beam Us Up: A free SEO crawler. It's a great alternative to Screaming Frog. However, it's only available for Windows.

DareBoost: An all-in-one analytics tool to audit performance, web quality, and SEO.

Wordtracker Scout: A very cool (free) Chrome extension that finds keywords within a piece of content.