Comprehensive guide to SEO strategy

San Tezu says tactics without strategy are noise before defeat.

In today's world where SEO and customer acquisition of search engine traffic have become especially important for businesses, the need for a plan and strategy to achieve the best possible results and traffic is the most important and key.

It is the most important issue that should be on the agenda of every brand, organization, big and small business.

My experiences during various small and large projects have shown me that the lost key to the promised paradise of the SEO world is not to use different methods to get the best results but to have a correct plan on how to use different methods to get the best results. I call it the beginning of a different approach to a new SEO strategy.

In the new SEO strategy model, which consists of several different methods and perspectives to solve the challenges of different SEO projects based on my experiences, failures, and successes in this field, I tried to be able to use the right approach, the key Let me share with you this lost field that I found after going in different and wrong directions many times. So stay with me.

?9 step Doosti method

After reviewing the various projects I was working on, I noticed one point in all of them. All SEO projects are the same!

In fact, if we assume that an SEO project is a human body, although all human beings are fundamentally different, they all have the same skeleton. The 9-step Doosti method is the skeleton of SEO projects that should be considered. This method has 8 steps plus a zero-step, which in my opinion is the zero step, which makes this method different from all other methods in the SEO world.

Step 0: Notice this damn hidden layer.

Let me tell you why the name of this step is step zero.

All these years, when I was researching various SEO projects, which usually started with the arrival of a business in an SEO agency or digital marketing, and the employer after hearing about Seo seeks to drink from this holy cup quickly and send a flood of customers to him. Usually, his colleagues also ally with him, and in a complete review, they make a curable prescription for him and everyone is happy.

They move towards the project, but after various reviews, usually a very large percentage of these projects face major failures, the solution is not to pay attention to the zero-step for each business.

The main starting question of any project is not at the beginning but in the way it is looked at, and I think everyone should ask their employer:

1. Do you really need SEO ?!

This question is the most key question you can know what is the goal of each employer from the beginning of an SEO project.

Does he want to increase sales of his products?

Does he want to introduce his services to others?

Does he want to introduce his brand to others?

Does he want to share his business location with others?

Answering each of these questions correctly will allow us to take a different approach to that business.

2. What is your competitive advantage over competitors?

Why should a user enter your site, and if so, what can you offer that other competitors are unable to offer to their customers?

What is your suggested value? Reasonable price, great quality, good content delivery or unparalleled support?

The answer to this question, whatever it is in secret, can affect many of your results in the future, from increasing direct traffic to your site to increasing your click-through rate in Google Search Console results

In fact, it is a question that many people do not pay attention to.

3. How long do you want to achieve what?

Is your site a content site and will increasing the traffic to your brand increase your advertising revenue?

Or is it a store and service site that results in a series of phrases that will greatly help increase your sales?

And how long do you want to achieve your goals? 1 month or 1 year?

Whatever the answer to these questions, it can illuminate the path in front of you in a radius of several tens of meters!

4. Will SEO be your only input channel to attract customers?

Let's be honest, in today's world, not all web traffic is found in search engines, but a significant part of it is hidden in various social networks, which with a correct strategy creates strong social signals from their social networks and impact. It will have a very positive effect on your SEO results.

5. How seriously do you take SEO branding?

I apologize in advance if I am constantly introducing new and new phrases in this article, then let me define SEO branding for you.

What is SEO branding? In my opinion, SEO branding is the intersection of digital marketing and SEO.

SEO branding means that your digital marketing activities are in line with your SEO program that making the audience know more about your brand. When SEO is done properly, even when you are at the bottom of the search engines, the audience will click on your site from all the choices and in the long run will change your result in search engines. Do not forget that in the world of SEO, the audience is everything!

6. Is there the necessary infrastructure to serve customers and users entering the site?

Imagine someone enters your site and wants to buy a product, but your site's shopping cart has a problem or can not buy a product due to a programming error.

This user will no longer go to your site after leaving your site. The cause of the bad experience is not when interacting with the business, and after a while, you will see that you have a high impression but a very low click-through rate in your search results.

The second example of SEO is a time-consuming process that when it results, a sea of traffic and users flow to your site. Does your business have enough bandwidth or space to serve your users without delay as your traffic increases? Do updates?

The third example, you have a lot of customers with increasing traffic, but due to poor support from your users, you get bad comments in the comments or reviews of various sites, which in the long run will prevent people from visiting your site your click-through rate. Is reduced.

The issue of business infrastructure is one of the hidden issues that can affect the growth or decline of your SEO business in the long run.

7. Risk, cost, duration (3 key factors in the success of SEO projects) Do you have a plan for it?

We may have talked about duration in the third question, but in fact, its emphasis on this case is due to the fact that this case is only one of the sides that is considered in most cases.

So it is better to ask our question like this again

What is the budget for the project?

In proportion to this budget, what is the cost for this?

Does your employer have the ability to take risks at times?

Is the budget commensurate with the time required by the employer?

The answer to this question can have a huge impact on your creativity, your project progress, and more.

8. How much are you aware of the challenges within the team and do you know them?

Some people in the group may disagree with you when you interact with the technical team.

At this point, you should try to communicate better with the members than to think that maybe the problem is with your strategy or the wrong view of the issue.

Do not forget that a good job is something that should be done by a team, so recognizing your challenges or building a friendly relationship with the members in charge of an SEO project is one of the most important things you should be aware of.

9- What are your goals and indicators to measure the progress and success of the project?

Have you ever wondered what goals you want to achieve at the end of the project?

What are your metrics for measuring project success?

Is it important for the employer to increase clicks or sales volume?

Is improving the average position one of the issues you have agreed with the employer or is improving the click-through rate your most important goal and what the employer wants from you?

Have you specified in what phases you want to achieve or is the only goal of the project is to get some of your site words to the best possible position?

Experience has shown me that the root of many differences or half-baked SEO projects is the lack of proper definition of goals and indicators on which the employer and the SEO team have not jointly agreed. Would you like to not be part of this group?

So take this question more seriously.

In step zero, we tried to get a complete view of the status of a project by asking 9 basic questions in the SEO world before starting it, and from the first step, our approach is how to start an SEO project.

Step 1: Complete analysis of the site and reporting to fix its problems

This step is the beginning of all SEO projects that aim to solve the problems of this step such as speed and programming errors that require interaction with the site support team.

Step 2: Check the site in terms of category structure and content quality

At this point, you need to take a critical look at the content produced for the site and ask yourself these questions.

Is the content generated suitable for the users who read it?

Is the produced content of good quality and length for users?

Does the generated content have a photo?

Does the generated content solve a problem for its users or add valuable information to them?

Does the produced content have a suitable suggested value so that the user notices the difference with other contents?

Answering these questions can affect the on-page factors of your project.

Step 3: Do a keyword search for the site

This step is done to check and create an accurate list of keywords that the site aims to rank in those keywords.

This step also determines which phrases should appear on each page and which pages should be selected as landing.

These words can be product words or service words, which depending on the type of business strategy and the range of words, takes different time to achieve the desired result. At this stage, you should ask questions from your employer.

What words do you want to come up with?

How many words do you want to come up with?

How long do you want to rise in these words?

Answering these questions can determine the direction of your strategy

Step 4: Generate content for the keywords desired by the content producer

At this stage, after completing the Keyword Research project, you must create a content production guide and a content table to give the content creator the words to produce the content.

But this stage also has a strategy and must be accompanied by questions.

Does the employer have a content producer on the team?

If the answer to these questions is yes, does this content creator have enough information and knowledge to produce content or does he need training?

What if the employer does not have a content producer and wants you to introduce a freelancer to him or her or wants your team to produce content?

Whatever the answer to these questions, it can be an important step forward.

Step 5: Design and build the pages required by the site for the selected keyword phrases

At this stage, after receiving content from the content producer and when loading it on the site, several important issues should be considered.

Does your content contain photos?

Does your content need a video or can it produce a video?

Can your content be produced as a podcast?

Do you have a specific schedule for how to publish content per week?

Do you have a specific internal linking strategy in place for this step?

Do you have a specific external linking strategy for this step?

Step 6: Complete 70% of the site project and start reporting and link building

At this stage, more than 70% of the target words are ranked and the site is ready to gain power by linking on the target keywords.

Step 7: Start a site link building project including reporting or keyword building to increase and maximize the site's word rank

Step 8: Check the site's word rank after these 7 steps and perform other techniques that will increase the rank and top the words that have not yet been ranked.

Remember that SEO is a sea of small and big points that a specialist in a project may use some of them and the process of improving the result and optimizing the site continues until you get the best ranking available.

SEO is something that is never complete because in a competitive world your competitors are also trying to get the best available rankings and it is possible to move or change the ranking even if you get a result.

I think there are 3 factors that I want to share with you to advance and improve any project in terms of SEO strategy.

Targeting: How we set our goals will be critical to any project.

Innovation: An expert SEO strategist should always have a fresh view of the issues and challenges facing the project and be able to show creativity and appropriate innovation when dealing with challenges.

Perseverance: Perseverance is vital not only in SEO projects but in any project, but a good strategy based on the principle that results are achieved in a timely manner and there is no shortcut to achieving the goal. With the right plan and perseverance, the project can be successful.

Which is the SEO strategy and content strategy?

You may be wondering, then if this is an SEO strategy, what can we call a content strategy?

In my opinion, the content strategy is how to properly put the content on a page, so that after publishing the content, in which existing channels do we intend to publish it.

But in SEO strategy, we seek to create the right approach to the success of SEO projects.

A proper content strategy should be able to create a sales funnel so that the user scrolls like a journey through the existing content, but SEO strategy seeks this In order to be able to provide travelers with this trip, without a doubt, in a proper SEO strategy, a lot of attention should be paid to the issue of content strategy.

SEO branding

We mentioned earlier that in my opinion, SEO is the intersection of digital marketing with SEO.

That is, if you use click-through ads or any advertising model to cause your brand name to be searched beforehand, it is a kind of SEO branding strategy And it will affect the improvement of your site in search results.

Remember that SEO branding is not only related to the field of online advertising, and if you do the right environmental advertising, sooner or later it will have an impact on increasing your brand name in search results. And you will see the atmosphere.

Link building strategy

Any program that is done to improve the link building process of your site can be considered a kind of link building strategy, but the right question is what is the right strategy for link building?

Positioning in SEO and why it should be considered

The first time I thought about this was after reading the book Positioning a battle for your mind, and my attention was drawn to whether this topic can be used in SEO or not?

In my opinion, it is undoubtedly important to pay attention to this issue today, when companies and businesses with insatiable appetites are engaged in staggering expenses in this field.

This issue can be examined in two ways in SEO

Positioning and the necessity of niche marketing

Given that web results are dominated by many large companies today, focusing on one topic can not only optimize our energy and cost (SEO is not just about optimizing results, it is the art of optimizing costs), but it already is.

We can use the principles of credibility to show our knowledge and expertise in that particular subject to the search engine. See the background.

Our content writing model is all about how you want to embed yourself in the minds of your audience, as well as the way we should approach keyword research.

Positioning and off-page campaign models: You are what others say about you!

When we can focus on the importance of positioning as much as possible, we can optimize this by focusing more on our off-page campaigns. There are important issues that make it important to pay attention to this issue.

SEO + marketing = SEO marketing!

It is not a secret to anyone today that Google, through its Chrome browser, also monitors the traffic sent to various sites, so it can be said that any action that increases the traffic of site users is effective, but this means using spam methods such as Pop-ups are not a force to be reckoned with, but can be used to help improve SEO and sales of a site or collection by using the right combination of marketing with SEO in areas where our focus is on getting customers.

If the amount of targeted inbound traffic to a site can be increased by using different campaigns, in addition to how the user reacts to the pages, it is also possible to help improve the site user experience by analyzing user behavior and preventing the user from jumping to different sites. And increased user retention on the site.

Provide value for content

It is almost no secret that today the value of creating and producing content that must first be able to meet the needs of the user and at the same time meet the content criteria of SEO is one of the inseparable principles of SEO.

Content-based on keyword research principles and better content enrichment, both initially and with updates on the content, will help to create more value.

Scenario writing in SEO and probability forecasting

It is essential to plan possible future events before starting any SEO project.

The three most common scenarios for any topic in the SEO world are:

If I do this, what happens may cause

1- Improve the position

2. The position does not change

3. A drop-in position occurs

It is essential to be able to write a scenario for all of these possibilities so that we are not surprised by the occurrence of each of them.

Scenario writing steps

1. Gather information

Using all available tools such as search console, Google Analytics, Keyword Research tools, site speed check tools

Gather information on the current state of the project.

2. Information analysis

At this stage, look at the available information and data to know what topics and points can be extracted from them.

3. Decision making

You have to start writing the answers to the possible scenarios (before it happens) using the available analysis.