A Comprehensive Guide to Rise of Agro Tourism Sector in India
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India is an incredible piece of land for foodies and travelers. Diverse in culture, landscape, and ethnicities, it has been a hotspot for tourists from all across the globe. From spiritual destinations to the most scenic terrain and shiny beaches, India has it all. As per the records,? India catered to around 10.93 million foreign tourists in 2019. However, the COVID-19 pandemic brought the number down to 6.19 million in 2022. The rise is expected within the next couple of years. Thus, all governments are implementing new strategies to attract the largest number of domestic and foreign tourists. One such strategy is Agro Tourism.
What is Agro Tourism?
Agro tourism, or agritourism, involves visiting farms, agricultural areas, and rural landscapes. It is an immersive experience of farmland and participating in farming activities and rural life. It is a form of niche tourism that allows tourists to learn about agricultural practices, food production processes, and the rural way of life while enjoying recreational activities in the countryside. Agritourism destinations may include working farms, vineyards, orchards, ranches, and other agricultural settings.
Objectives of Agro Tourism
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The primary objective of the agro-tourism sector is to provide tourists with an educational and entertaining experience. Furthermore, supports local farmers and rural communities by generating additional income and promoting sustainable agriculture and cultural exchange. Visitors to agritourism sites can often engage in activities such as picking fruits, vegetables, or grapes. In addition, they can participate in farm chores, take farm tours, and enjoy farm-fresh food and products. They can even learn about traditional agricultural methods.
Agritourism has become increasingly popular worldwide as people seek to reconnect with nature, understand where their food comes from, and experience the slower pace of rural life. Additionally, it allows farmers to diversify their income streams and promote their products directly to consumers.
Why is Agro Tourism popular in India?
Agro tourism’s popularity in India can be attributed to its rich rural heritage, diverse agricultural practices, and authentic cultural experiences. With over 60% of the population dependent on agriculture, India naturally becomes an appealing destination for agriculture tourism. Moreover, visitors are drawn to immersing themselves in traditional rural life, witnessing various farming techniques, and engaging in farm-to-table experiences like harvesting crops and milking cows. However, agro tourism promotes education about agriculture and sustainable practices and offers a peaceful escape from urban life. In addition, the sector contributes to the economic development of rural communities and aligns with the growing interest in sustainable and responsible tourism. Thus, supported by the Indian government, it continues to gain popularity as it showcases the country’s agricultural diversity and cultural richness, making it a captivating destination for both domestic and international tourists.