A Comprehensive Guide to Nano-Influencer Marketing.

Influencer marketing is a form of promotion that uses the pre-established trust built by prominent influencers of your industry to capitalise on businesses. It's all about employing leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands’ target audiences. This collaboration between brands and creators allows businesses to expand their reach across their buyer personas.

How do you find influencers?

Since influencers are everyday consumers, you can find them anywhere. The HypeAuditor report states that influencers constitute over 50% of all Instagram influencers.

Influencers can even be your own employees or business partners. They primarily share your passion and beliefs, have a voice that resonates with your audience, and can offer followers a sneak peek into a behind-the-scenes perspective of your brand.

What are the Different Types of Influencers?

Influencers are popping up all over the place. If you want to collaborate with an influencer for improving your business and achieving numerous marketing goals on social media, you should first pick the right influencer for your brand.

A lot of brands have seen more success with using influencers that have a smaller, but more engaged, audience base. In fact, influencers with 15,000 followers have insane engagement rates across all social platforms. And, the cost of hiring them will be much cheaper than others.

And the challenge is identifying the best type of influencer that can give you the best results for your business. Below are the different types of influencers you can collaborate with for your influencer marketing campaigns:

1. Nano-influencers: 1,000-10,000 followers
2. Micro-influencers: 10,000-50,000 followers
3. Mid-tier influencers: 50,000-500,000 followers
4. Macro-influencers: 500,000-1 million followers
5. Mega-Influencers: 1 million+ followers

Discover how influencer marketing is changing the market landscape and how working with influencers will help in reaching your target audience and boosting conversions: Click Here