Comprehensive Guide to Building a LinkedIn Profile with Images and Videos

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Why Add Images to Your LinkedIn Posts?

Although LinkedIn is traditionally a text-focused platform, incorporating images into your posts can significantly broaden your reach and appeal. Adding images can attract different or wider audiences and is often essential for fully optimizing your LinkedIn presence. In many areas, LinkedIn provides placeholder images, and if you don't replace these with your own visuals, you miss out on valuable marketing opportunities. Custom images, such as your logo or a professional photo, can enhance your profile's attractiveness and authority.

Complete Guide to LinkedIn Image and Video Sizes

This guide breaks down the optimal image and video sizes for various LinkedIn elements, ensuring your profile and posts look their best. Note that personal profiles and company pages have different image size requirements.

Personal Profiles

• Profile Picture: 400 x 400 pixels
• Banner/Background Photo: 1584 x 396 pixels Note: Be aware of the ‘danger zones’ when designing your banner.

Company Pages

• Company Logo: 300 x 300 pixels
• Banner/Cover Photo: 1128 x 191 pixels

Posts

• Single or Multi-Image Post: 1080 x 1080 (square) or 1920 x 1080 (portrait) pixels
• Article Featured Image: 1200 x 644 pixels
• Article Banner Image: 600 x 322 pixels
• Blog Post Link Images: 1200 x 627 pixels
• Carousel Post: 1080 x 1080 or 1920 x 1080 pixelsBest Format: PDF
• Video Size: Minimum 256 x 144 to Maximum 4096 x 2304 pixels
• Video File Size: 75KB to 200MB
• Maximum Video Length: 10 minutes
• Stories Image Size: 1080 x 1920 pixels

Events

• Event Logo: 300 x 300 pixels (square)
• Event Banner: 1600 x 900 pixels (16:9 ratio)

Groups

• Groups Logo: 300 x 300 pixels
• Groups Banner: 1536 x 768 pixels

Need Help with Your LinkedIn Profile?

If you found this guide helpful, please follow me on LinkedIn and use the hashtag #optimumideation for more tips. For personalized assistance or to join our membership program , send me a DM or email me at [email protected] .