Composable DXP: Best of breed that meets your business needs

According to Gartner, brands are choosing plug-and-play business capabilities over all-in-one martech platforms. A composable digital experience platform (DXP) is entirely modular, allowing for incremental changes over time based on your business needs. The beauty of this is that you can choose a?series of “best-of-breed” software that meets your business needs. Composable DXPs work together through API and microservices with a headless architecture approach. A composable DXP like Sitecore allows you to “Pick what you want”, allowing you to turn on the modules you require as your business?digital matures.?

By 2023, organizations that adopt a composable approach will outpace their competition by 80% in the speed of new features that they can implement. Gartner

Digital maturity is an organization’s ability to take advantage of the opportunities that new technology presents quickly. Digital maturity is a model that can predict digital transformation failure or success, as it focuses not only on an organization’s ability to implement new technology and software but also on its people, culture, processes, and so forth for a holistic approach to digitalization.

43%?of highly digital mature companies see significantly higher net profits than their industry averages.

Digital maturity drives?digital transformation?initiatives as it measures an organization’s preparedness to understand and adapt continuously to evolving customer demands created by ongoing technological change.?

Businesses with high levels of digital maturity have a competitive advantage along multiple performance indicators, including revenue growth, time to market, cost efficiency, product quality, and customer satisfaction.

Businesses with low levels of digital maturity struggle to achieve these benefits. Given digital’s continued contribution to company performance, the gap between digital leaders and laggards will likely grow. Quite often what attracts brands to adopt a composable DXP architecture is when they meet a certain digital maturity level, where most discover that they have outgrown a section or part of a martech platform and need to integrate with a 3rd party solution to keep pace with your evolving business, customer and operational needs.

I have seen first-hand over the years many businesses that have tried to shoehorn their business into technology and now we are seeing this come full circle, where businesses are choosing technology to solve each piece of their digital experience puzzle. With the adoption of composable architecture, more businesses are considering SaaS which comes with fewer development costs and technical debt whilst fulfilling the plug-and-play flexibility needs through REST APIs integrations.

COVID-19 Pandemic saw rapid digital acceleration and the adaption of new MarTech to survive and keep up with customer demands. Now in 2022 a lot of businesses are going through a realisation phase of evaluating what they have, reducing their tech stack debt, optimising what they have and simplifying their digital ecosystem to only functionality that they need to survive and thrive in this competitive customer experience-led market.

Customers are seeking to align to brands that aligns to their own values - brands that deliver on trust, authenticity and value. Sitecore 2022

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to execute experiences seamlessly and make unforgettable connections with their customers.?Sitecore's SaaS-enabled, composable digital experience platform (DXP) allows you to choose which products you want to implement from search to purchase to post-sale marketing with solutions for Content, Experience, and Commerce.?

How businesses are leveraging Sitecore Composable DXP and business intelligence data to create a data-driven culture?

As budgets tighten globally it recommends focusing your efforts on the parts of your business that drives maximum insights, value and impact. Aligning your business to a Sitecore partner and in-house Sitecore practitioners can help you to accelerate achieving your objectives whilst maximising the ROI of your Sitecore investment.

For many of my clients, this year's focus was to create a data-driven culture and double down on digital functionality like automation that drives efficiencies, and revenue and reduces business operational costs. To achieve this, most were investing in integrating their digital ecosystems with their legacy systems, CRMs (Salesforce, Microsoft Dynamics 365, etc), Microsoft Power BI and Microsoft Power Platform to connect the dots between operational data and Sitecore customer behavioural data.

This gives them the ability to understand attribution, lead generation metrics and factors that are influencing these operational metrics. Creating scorecards by business unit and operational dashboards allows you to put your finger on the pulse of your business and assist your team to make data-driven decisions.

5 benefits of Composable DXP Architecture

1. Solution freedom:?A composable DXP allows you to assemble your solution from best-of-breed technology options, choosing what you need when you need it. This also means being more open to integration into existing tech stacks that might already be implemented.
2. The lower total cost of ownership:?By only implementing what you need when you need it, you can continually optimize and evolve your solution with the pieces you need, replacing pieces as your team outgrows them or no longer needs that capability.
3. Higher return on investment (ROI):?With an incremental approach and an API-based development model, it is easier for technology teams to build smaller and get something out that can start getting an ROI sooner, allowing for a more continuous model in implementing their DXP.
4. Flexible development:?By using an API-first approach, development teams can build with the tools and languages they want, allowing them to use headless/Jamstack/MACH approaches to their solution.
5. Faster delivery cycles:?By sliding more easily into a team's existing CI/CD flow, teams have less time invested in ramping up on vendor-specific deployment requirements and can leverage more of their existing processes.

Explore Sitecore SaaS DXP

Sitecore's SaaS-enabled, composable digital experience platform (DXP) allows you to choose which products you want to implement from search to purchase to post-sale marketing with solutions for Content, Experience, and Commerce.

Content Cloud

Sitecore Content Cloud allows you to incrementally implement just what you need and integrate world-class solutions seamlessly with your existing tech stack.

Engagement Cloud

With Sitecore Engagement Cloud, brands have the tools they need - connect and activate customer data across the ecosystem, personalize with ease, and optimize every experience across every channel.

Commerce Cloud

Sitecore Commerce Cloud is the key to your commerce growth strategy, enabling businesses to acquire and engage new shoppers at any moment.

Sitecore’s recent product roadmap announcements at Sitecore Symposium in Chicago have provided customers with options and clarity. Sitecore has also removed the “upgrade or pivot” pressure and set their partners and customers at ease; at least for now.

The announcements of Sitecore XP 10.3 and Sitecore 10.4 buy customers time, but it is still wise to have a DXP roadmap in place. Sitecore’s two-pronged approach has opened many options for its customers, so explore them.

Discuss with your Sitecore partner and begin planning your DXP future state and how it will help you achieve your customer experience goals and lower your total cost of ownership.

Considering going to Sitecore SaaS DXP?

Here is a decision tree that helps you to navigate and make the right decision whether you want to stay on Monolithic it read to invest to go composable with Sitecore DXP.

Want to learn more about Sitecore Composable DXP read the latest Sitecore articles