Composable Commerce Platforms and Real-Life Examples

Today’s insights are brought to you by Robert Scholz, Delivery Director Retail at Netguru.

After my last editorial about composable commerce, let’s take a closer look at the platforms that make it all happen and how real businesses are putting this modular approach to work.

So, what exactly makes a composable commerce platform?

At its core, it’s a platform that gives businesses the freedom to build their own tailored e-commerce systems using best-of-breed solutions.

By breaking free from the traditional monolithic architecture, composable commerce allows for the combination of multiple specialized platforms, making the entire e-commerce system more flexible, scalable, and adaptable.

Real-Life Examples: The Power of Composable Commerce Platforms

Here’s how businesses are using composable commerce platforms to stay ahead of the curve.

1. Nike’s Digital Transformation Nike moved towards a composable commerce approach to scale its e-commerce presence and improve its digital customer experience. By adopting a modular architecture, Nike was able to optimize its digital storefront, integrate better product search functionality, and offer a more personalized customer journey. This resulted in a faster time to market and a seamless, adaptive system that grows alongside their customers’ needs.
2. The Beauty of Modular for Beauty Retailers A leading beauty retailer switched to a composable commerce platform to meet its unique customer demands. The ability to select specialized components for inventory management, personalized recommendations, and social selling helped the retailer deliver personalized, responsive shopping experiences—something traditional, monolithic platforms struggled to achieve. Through this transformation, the retailer not only saw improved customer satisfaction but also gained a major competitive advantage in a saturated market.
3. The Flexibility of Headless Commerce for Subscription Services One subscription-based service provider leveraged composable commerce’s headless architecture to better manage their content and product offerings. By separating the backend (content management, payment processing) from the frontend (customer-facing experience), they could more easily make updates and experiments without disrupting the user experience. This improved speed of service deployment and a more agile business model.

With the flexibility to customize, innovate, and scale rapidly, composable commerce offers a powerful alternative to traditional e-commerce systems that just can't keep up with today’s fast-paced market demands.

If you’re interested in knowing more, don’t hesitate to reach out!

Best,

Robert