Components of a Marketing Plan

Components of a Marketing Plan

Tafadzwa Mushaikwa Tafadzwa Mushaikwa

Tafadzwa Mushaikwa

MSC | Communications professional with experience in the telecom, manufacturing, retail & financial sectors. An expert at driving growth through innovative CX & Marketing strategies with proven success in scaling brands

发布日期: 2023年9月26日
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A marketing plan should include the following;

  1. Business Analysis - Mission, Vision, SWOT
  2. Market Overview - Customers, Competitors, PEST
  3. Marketing Objectives
  4. Marketing Strategy - 8 P's of Marketing: Product, Place, Price, Promotion, People, Positioning, Processes, and Performance
  5. Specific Activities
  6. Budget/Finances
  7. Monitoring and Evaluation

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