CompleteOK leverages IT to grow their Home Health Agency

The post-acute care market is experiencing increased demand, growth, and consolidation due to an aging population, rising healthcare costs, and customer preference for home-based care. CompleteOK, a family-owned provider offering home health, hospice, palliative, and homecare services, exemplifies growth in this sector, serving 75% of Oklahoma and expanding into Texas and Colorado with over 2,600 employees.

CompleteOK has responded to the growing demand for behavioral health services by launching Pinnacle Behavioral Health, which has expanded from one office in 2020 to six offices today. Technology has been a cornerstone of their growth strategy, enabling efficiency and improved patient care. They’ve implemented HIPAA-secure texting, centralized patient intake, and telehealth to streamline workflows and meet patient needs.

Addressing workforce challenges like high turnover and staffing shortages, CompleteOK uses chatbots to expedite onboarding, update staff credentials, and enhance communication. These tools have also helped manage costs, which are rising faster than reimbursement rates, with nursing salaries increasing by 3.88% in 2023.

To enhance patient trust and reduce appointment delays, CompleteOK plans to send patients chatbot reminders including staff photos and bios. By leveraging technology and innovation, CompleteOK aims to sustain growth while maintaining high-quality care delivery.

For more detail on what they did, read the article - https://www.qliqsoft.com/marketing/growth-strategies-in-the-expanding-post-acute-care-market