Complete Tutorial on Tracking Site Search in GA4
Tracking visitor intent can reveal many hidden optimization opportunities. In this blogpost you will learn why and how to track site search in GA4 for greater insights!
There are multiple ways on how users find your content or products. In some cases they immediately find what they are looking for, i.e. through SEO or PPC.
But, very often they arrive on your website and use the main navigation or internal site search functionality to narrow down before they exactly find what they need.
Site search can come in many flavors, but this search box is always implemented to facilitate the user in finding what she needs.
In this blogpost we will explore site search tracking in GA4 in all depth and how to get the most out of your implementation.