Complete guide to weight loss offers: GEO
Dietary supplements for weight loss are an integral part of the Nutra niche. This is an evergreen category, meaning it is always in demand. But there is a nuance. Conversions depend on GEO, links, advertising campaign settings and several other parameters. To study them properly, the Aff1.com team has prepared extensive, detailed analysis. This is the second part of a large guide on how to get maximum profit from weight loss supplements.
The most successful GEOs for weight loss offers
A weight loss supplement is not an essential remedy, so poor regions can hardly afford it much. On the other hand, it is in poor countries that excess weight is off the charts. And obesity harms not only beauty, but also health.
Therefore, simple logic does not work here; you need to analyze it deeper. The selection of favorable regions for promoting weight loss supplements depends on many factors, including current health and fitness trends, the economic situation, and legal frameworks. However, traditionally promising for weight loss:
1. USA
Reason: High income levels, widespread fitness and health culture, and a high proportion of the population seeking weight loss.
Features: Strict FDA regulations regarding supplement advertising.
2. EU (especially UK, Germany, France)
Reason: Strong focus on healthy lifestyle, high income, well-developed e-commerce system.
Features: Strict EU regulations regarding advertising and sale of dietary supplements.
3. Australia
Reason: High interest in healthy eating and fitness, high level of Internet penetration.
Features: Specific regulations regarding advertising of health and nutritional supplements.
4. Countries of the Asia-Pacific region (Philippines, Japan, South Korea, China)
Reason: Growing interest in a healthy lifestyle, increased income and attention to appearance.
Features: In China and Japan, there are strict regulations regarding the import and advertising of dietary supplements, but there is huge market potential.
You can focus on a universal pattern: the demand for weight loss increases as you approach the Equator.
Restrictions
It is important to take into account not only economic and cultural aspects, but also strict regulatory requirements, which can vary significantly from region to region. On the Aff1.com platform, each offer is accompanied by a description of restrictions and rules. But why not clarify these aspects with the manager one more time?
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Seasonality
Seasonality has a great influence on sales of dietary supplements for weight loss. The impact of seasonality may vary depending on region, culture, climate and social trends.
1. Northern Hemisphere (USA, Canada, Europe)
New Year and post-New Year period: January is a surge of interest in losing weight, as many people make New Year's resolutions related to health and weight loss.
Spring and early summer: The period before summer is also the peak season for sales of weight loss supplements as people look to lose weight before the holidays and the summer season.
Autumn: At this time of year, interest may wane as many return to normal life after the summer holidays.
2. Southern Hemisphere (Australia, New Zealand, South America)
The seasonality here is completely different from the Northern Hemisphere: Peak sales of dietary supplements for weight loss occur in the spring and early summer (September - December), when people are preparing for the summer season.
Winter (June - August): Demand may decline as colder weather and less active lifestyles lead to less interest in losing weight.
3. Asian countries
Cultural holidays: Countries like China may see spikes in interest in weight loss around important cultural events, such as Chinese New Year.
Summer: As in other regions, summer can stimulate interest in losing weight, especially in urban areas with high levels of health and appearance consciousness.
General principles:
Pre-holiday periods: In many regions, people tend to look their best before major holidays, which can be a good time to boost sales.
Beginning of the New Year: The New Year's resolution period is an excellent time to promote weight loss supplements in most regions of the world.
Adaptation to regional characteristics: It is important to take into account local climatic conditions, cultural events and social attitudes that may influence interest in losing weight
Practice
So, let's say you're running a weight loss ad campaign on GEO Australia. Not a bad choice: there is a high interest in healthy living and fitness, as well as a stable economy.
In the northern part of the country, the climate is tropical - what is needed for the constant demand for slimness. But if you want to take into account seasonality, then September-October, preparation for summer in the Southern Hemisphere, when the season of vacations and beach holidays begins.
Adapt advertising and marketing materials to the language and cultural characteristics of the GEO.
Ensure that your products and marketing comply with local legal and regulatory requirements.