COMPLETE GUIDE TO TIKTOK ADS

Tiktok is a social media app that has grown fast since 2018 with over 500m users payday .With over 1.1 billion installs last year and average age group below 30 years , it was founded in china and  

•  Global in over 155 countries  
• 75 languages  
• 65% watch someone's videos  
• 55% Upload their own videos  

This has created a lot engagement and fun within the users and has given marketers an advantage to get their own ad space on tik with various ad formats  

Ads started appearing on late in January 2019. One of the first ad units was spotted by Chris Harihar, partner at Crenshaw Communications.

The ad lasted around 5-seconds, Chris noted on Twitter and there was a button in the top right corner of the screen to skip the ad completely.

1. Brand Takeover
2. In-feed Native Video
3. Hashtag Challenge
4. Branded Lenses

Brand Takeover ads

Brand Takeover ads can be still images, GIFs and videos. The ad can be linked to a brand’s landing page or a Hashtag Challenge within TikTok, and these takeovers are exclusive to categories each day – so only one brand can takeover a category each day.

For measuring the success of Brand Takeovers, TikTok offers the following metrics: 

• Impressions
• Clicks
• Unique reach

In-Feed Native Video

Videos in TikTok last up-to 15-seconds, and In-Feed Native Video ads must be between 9-15 seconds in length. The ads are full-screen (much like Instagram Stories ads) and skippable. This ad-type also supports multiple objectives such as app downloads and website clicks.

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