A Complete Guide to Social Media Recruiting

It makes total sense, as well, since social media is a meeting point for talent from across the globe. People belonging to any and every industry surf social media not just for entertainment but for employment opportunities as well. In a?LinkedIn?article, a recruitment specialist highlights that 73% of millennials today have found their current work through social media.

What is Social Media Recruiting?

Social media recruiting is the process of leveraging social media platforms like LinkedIn, Facebook, Twitter, Instagram, etc., to search for the right candidates for an opening at your firm.

Social media recruiting has become the most preferred online method of searching for new candidates.?92% of?employers agree that they actively use social and professional networks to hire new talent for an open position.

Benefits of Social Media Recruiting

With social media hiring, you are bringing in the latent pool of talent by advertising your vacancies on social channels. Let’s look at a few key advantages that social network recruiting brings to your bus

Cost-Effective

Social recruiting platforms offer a cost-effective way to reach a candidate pool. Whereas with traditional channels for recruiting new talent, your business would need a budget for running the advertisements in print media. Additionally, the costs would increase with each new traditional channel you want your advertisement to run on.

Quicker Responses

Earning a response to your job vacancy advertisement posted on social media is easier. People are exposed to your advertisement quicker, and they can respond promptly as social media platforms have the option of direct messaging and commenting.

Access to a Larger, More Diverse Talent Pool

Many talented individuals might not be actively seeking a job. While engaged with their current employer, many niche professionals actively search for better opportunities on social platforms like Twitter and LinkedIn by creating new connections and following the industries of their specialization. This talent pool never surfaces on the traditional recruitment channels; such channels only fetch you, active job seekers.

Targeted Advertising

Social media platforms are equipped with amazing functionality that lets your business decide which type of demographic gets to see your advertisement.

The availability of labels, tags, filters and advanced search settings allows you to tweak the reach of your advertisement to the intended audience.

Conclusion

Social media hiring is the new recruitment normal today. Job seekers flock to social media platforms in search of jobs, even before checking their job portals or the newspaper. It is impossible not to find a few talented people from this huge pool, provided you execute your social media recruiting strategy correctly.

Check out this comprehensive?guide?to set up a good social media recruiting system for your organization.