A complete guide to self-promotion at work

Whether you're building your own business, seeking a new job or working towards advancement, self-promotion can be a powerful tool for achieving successful results in your career. Self-promotion is crucial for gaining employers' attention, expanding your professional networks, and securing professional recommendations.?

There are several ways you can use self-promotion to advance your growing career. Here are a few pointers:

Share your accomplishments: Rather than waiting for formal praise or acknowledgement, promote a recent endeavour that led to success. Consider sharing your accomplishments in a monthly company newsletter or email. Also, take advantage of meetings and company events to share your wins on projects executed.

Support colleagues and peers: Helping others can be another effective way of self-promotion. By offering support after completing your work, you demonstrate your proficiency in accomplishing important job tasks. You can also have the opportunity to assist coworkers with your unique knowledge and skills.

Networking: Networking, interacting with others, and building relationships are great ways to engage professionally in the workplace. Networking lets you explain your skill set and engage with others to build working relationships. Formal networking events hosted by professional associations or even informal chats can help connect people so that if a job becomes available or an opportunity to work on a project collaboratively arises, a relationship has already been started.

Ask for feedback: You’ve accomplished something you’re proud of, and you want to be sure that your boss, client, or mentor knows what you achieved and how you achieved it. Asking for feedback can be a powerful way of creating the opportunity to talk in detail about your great work. When you ask for feedback, it’s important to be open to receiving both the positive and the critical.

Find your own mentor, consultant, or coach: Learning is an ongoing process. And it’s an investment that always pays off, no matter how far along you are on your career path. You may be at the top of your game in your company and your field. But a mentor, consultant, or coach can still help you find more ways to promote yourself and improve your reputation.

Self-promotion is a muscle that can be flexed. It can help others notice your strengths and qualifications, boosting your marketability and further establishing your professional reputation.