A Complete Guide to Revamping Your Website This Holiday Season

A web design update is a great way to attract more visitors, improve user experience, and boost your conversions. Your business needs it—and your patrons will thank you for it.

Give your online store a new and improved look this holiday season to keep up with the rush and shopping habits of your customers. Follow this guide for some website revamp inspiration!

12 Reasons Why You Need a Website Redesign

1. You have set new marketing goals for your site

Business owners often change strategies to meet certain goals, so each time you adjust your marketing plans, make sure that your site aligns with these new goals.

Ask yourself…

• How often do you modify your marketing strategy?
• Do these updates affect your conversion funnel?

Updating your website layout is important if you often change marketing strategies to meet your business goals. Click to Tweet

For example, if are now to provide more lead generation content (like “How-to” blog posts), you should include CTAs on your homepage and other high-traffic webpages.

2. Slow site speed

Site speed is one of the leading factors that can make your site visitors stay longer or leave right away.

The user-experience you offer can affect your online presence, so if your website is slow, chances are, you’re using a slow hosting platform and it is poorly developed. Remember, users are not patient—they expect instant activity at the click of a button.

3. You aren’t getting the results you want

Now, it doesn’t matter if your website is all tart up and functioning well. If you still aren’t getting the results you want, it’s close to being useless. Your website exists to build your digital presence and customer base, and if you aren’t happy with the return, then it’s time to redesign.

Here are a few things to guide your website redesign process:

• Does your call-to-action (CTA) convert visitors into leads and customers?
• Is your site too text-heavy or full of technical/corporate jargon?
• Do your landing pages motivate people to learn more by navigating deeper?
• Does your website’s look and feel match your company’s voice?
• Does it speak directly to your target audience?

Analyzing your conversion rates such as visitor-to-lead and lead-to-customer can provide you with a clear idea of what needs to be adjusted on it.

4. An overcrowded homepage

Ever read a website with just pure, never-ending text with no images? Overwhelming, right? And quite boring, too! A common mistake entrepreneurs make is putting excessive content right on the homepage of the website.

It’s understandable that you want to fit as much information as you can to sell your products or services, BUT it can increase your bounce rate too. You have only a few seconds to capture the interest of an online visitor, so you must be direct to the point with the message on your homepage.

A web designer virtual assistant (VA) can put together a layout that will express your core value proposition and single differentiator in the marketplace. Then, your landing pages will showcase additional features that the users may find relevant as they move down the sales funnel.

5. Your website just doesn’t work

Your site might still not be as user-friendly as it could be as there can be other elements of it that aren’t effective—and they can make your online store a bit dysfunctional.

Answer these questions to help with redesigning the website functionality:

• Is your site navigation confusing?
• Can a visitor easily find the most basic things YOU want them to find?
• Are your product and service offers completely up-to-date?

6. You still don’t have a responsive design

consider that most first-timers coming to your site are on their mobile devices. And it will only increase in years to come.

A responsive design provides customers with a great experience regardless of the platform they are using. This allows you to accommodate them all whether they are coming from mobile, table, or desktop.

This should also be a top priority for your company, because your competition already has an advantage over you if they have a responsive design.

7. You want to execute a better content strategy

With the constant changes to the algorithms of search engines, you’d be smart to incorporate an efficient content plan for your website. It can improve everything from customer retention to SEO.

A web redesign can help if you’re planning to make some big changes to your content strategy like boosting your blog production or making room for more ebooks, and other downloadable pieces.

READ FULL ARTICLE HERE >>

Revamping your website can seem like a complicated task, but it can be very rewarding along the way. Start planning your re-launch that will help boost your company and online presence.

As soon as you develop a solid plan and identified goals for your new website, get the right talent to work on the revamp. A topnotch web design virtual assistant (VA) can do the following:

• Design and create your website
• – Blog and personal sites
• – Real estate sites
• – Portfolio, multimedia, news and magazine sites
• – Business and e-commerce sites
• Web maintenance
• Custom logo design
• Custom product design
• Additional custom pages
• Mobile-responsive web design upgrade
• Additional revisions depending on your web project requirements

Virtual Assistant Talent offers a free consultation to discuss your website requirements with the Tech VA, HR manager, and project manager. CALL US at 1-866-596-9041 to learn more.