Complete guide to drive app installs by Facebook ads campaign

With more than 2.6 billion people across the globe using Facebook. It is one of the best places for online marketers, Entrepreneurs, and mobile App owners when promoting any product. Who so ever you want to target, you are more likely to find them on Facebook and can target them.

The Ads Manager is where you go to create and manage your campaigns. You can use the ads manager to set up an ad campaign, manage bids, optimize the campaign and keep a track of the number flowing in. Facebook and other social media Ads can be especially useful when it comes to increasing mobile app downloads. Facebook ads allow you to nearly target your audience (given that you know it), and design ads that will reach users who are more likely to interact with them.

While installing the SDK is optional, you can directly run an install ad campaign on Facebook by just creating a Facebook business page, going to the Ads Manager and setting up the campaign objective and following the further steps but to drive better results it is recommended to:

• Register your app on Facebook for Developer’s site -
•  Download and Add Facebook SDK to your App which gives the ability to pass the data from the App to Facebook. This accurately helps you to track the install and measure all the in-app events being performed by the users downloading and performing certain actions inside the app. This data further helps you to make informed decisions, create a custom audience, and optimize the App and make it more user-friendly.
• Link the mobile app to your ad account 

Step 1: Set Campaign Objective

Select App Installs, as our goal is to get more people to download the app with a Facebook app install campaign. The campaign will now place the install ads on the feeds of the target audience who are most likely to take action. 

Step 2) Choose the app that you want to promote.

 Enter app URL and select the store name from the dropdown: Now Search for your app by typing in the app name or enter its exact app store URL, e.g. https://play.google.com/store/apps/details?id=com.facebook.katana

Step 3) Add Location & Language: Define the locations and language for the people you want to see your ads. You can select it based on country, city, and regions.

Step 4) Optimization control: Define the goal for your ad and how you'd like to spend your budget. in the Optimisation goals you have 4 options:

a) App Installs: It is used to maximize install volume by delivering your ads to the people who are most likely to install your app

b) App installs with app events: To Balance app install volume and app events to achieve an optimal combination of both.

c) App events: To maximize app events by delivering your ads to the people who are most likely to take any action in your app at least once.

d) Value: To maximize value by delivering your ads to people who are likely to generate the most revenue in your app over seven days.

Step 5) Select Budget Schedule: Here you can define how much you'd like to spend, and when you'd like your ads to appear. You have options for Daily budget and Lifetime budget and can define whatever currency you want to spend in. Select the start date and end dates and you would be good to go.

Step 6) Add ad creative: Add creative elements, such as headlines and images, and Facebook automatically generates multiple ad combinations. You can add up to 50 images or videos. Add a headline and define a clear CTA in your add which can be Install, Use App etc

I hope that this article with the help you to drive better results for app installs by Facebook ads campaign. In case you have any queries feel free to ping us at [email protected] for assistance.