The Complete Guide to Database Reactivation in GoHighLevel

Understanding Database Reactivation

• What: Database reactivation involves re-engaging past clients or leads who have become inactive.
• Why: Cost-effective vs. acquiring new customers Nurtures existing relationships Can identify upsell/cross-sell opportunities Generates new revenue streams

Steps to Build a Database Reactivation Campaign in GoHighLevel

1. Segmentation:
2. Campaign Design:
3. Workflow Automation in GoHighLevel:
4. Measure and Optimize

Example Workflow

• Day 1: Email 1: "We Miss You + [Special Offer]"
• Day 3: Email 2: Reminder of the Offer
• Day 5: SMS: "Still Time to Activate [Offer]"
• Day 7: Email 3: Last Chance for Offer
• Day 8: Check Contact Reply: Positive Intent: Move to sales pipeline. Other: Continue with tailored reactivation efforts or remove from the sequence if appropriate.

Additional Tips

• Leverage Positive Intent: GHL's AI can detect positive intent in replies, letting you prioritize those potential leads.
• Make Opting Out Easy: Respect people's choices and provide a clear unsubscribe option.
• Clean Your Data: Regularly update your database to remove bounced emails and invalid contact information.

I hope this comprehensive guide assists you in successfully executing database reactivation campaigns in GoHighLevel!

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