A Complete Guide to Creating Website Content That Wins Customers
“Content” – Anything you see, write and read is called as content. It is available in several forms such as text, video or image. We all come around these forms of content daily.
In the world of web or internet, “Content is the King”. This is because content plays a key role in terms of engagement on the website. Website owners are always giving keen attention to their content. They make sure that the content they post on their website or social media platforms or some other sites, helps people to stay engaged. This boosts their website traffic.
How to determine if the website content is interesting or not? It completely depends on the reader. If your website content engages, informs and entertains the reader to grab his attention and takes him via the marketing funnel then you have a great content. Website content comprises of short, graphics-heavy infographics to in-depth data-driven whitepapers. It doesn’t matter at all, what kind of content is being produced. Instead writers need to keep some pointers in mind when writing the content for a website.
Content Before Website Design – Why?
Planning for a new website or thinking about redesigning your current site? You might be happy and excited but nervous at the same time. This is because you are quite impatient to see the way things will work together and the first impression you will make on your website visitors.
You will have a good chance of being focused completely on your website design and forget about something that has similar importance in the process: the content.
You can’t have a well-designed website without the content. But a website with incredible content can’t be perfect without the right presentation. These two factors are essential for a successful website, that offers high levels of user engagement, conversion rates, and search engine rankings. But have you thought upon what should come first?
The debate on the content vs design can’t be solved simply by saying “design the best site and then write the content to fill in it.” You can go both ways but there are some pros and cons of them which we will check below.
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