The Complete guide to Copywriting - Part 1 : How to write a proper Sales Page

Write proper sales pages in 3 steps.

The goal of this article is to help you write sales pages which will attract people you want.

It is about selling to your public, and in order to do so you need you use your words. The words your public want to hear.

To write your sales page today :

1. Address your message to your Ideal Public, the people you want to help
2. Articulate your Proposal by relating to your Public's needs
3. Present your simplest Solution as a starting point

Below, you will find an development of this procedure and 2 examples you can use to write your sales pages.

Still, right now you can start to write a Tweet or a Short post based on this procedure to test the reach.

I recommend that you write at least 4 posts a day on the 2 platforms you feel most comfortable with to compare the exposition.

Most sales pages are a catastrophe : What I want to help you avoid

The most popular way taught in contemporary selling

There are 3 main issues with these sales pages, advertisements and other promises of gain :

1. Excessive Casuality : Most sellers will present themselves as your friend, your ally or even worse, your guide.
2. A Vague Offer : The outline is unspecific both in content and timeframe. To be clear, if I propose you a course named "How to write a Mystery Book in 30 days", I will give you a weekly detailed scheduled before your purchase.
3. Partial or no delivery : Often, the offer loosely corresponds to the need. Sometimes, the delivery is lacking, and in the worst case, fallacious.

The default in sales pages and offer comes to 2 main issues : short-termism and lack of implication.

Which is understandable when you do not want to help the customer.

But.

You do want to help your customer.

Why write such terrible sales pages then?

You are unable to define the type of people you want to help.

How do we do it?

A proper sales page, or offer, should be more formal, more empathetic and less salesy.

If you want to find better customers (your ideal customers), you have to become your better self.

The more trustworthy you'll look, the more you'll be able to choose :

"I don't want people to feel forced to buy, feel anxious or generally feel worse.

I want them to be engaged and feel confident in their buy.

I want to preserve their agency.

If you plan to buy from me, I want you to be able to pace your buying to your capabilities.

A proper relationship can only be sustainable."

This is how I speak.

I will not express myself casually, because I want to invest you into a business relationship.

(More accurately, I want you to feel confident in your decisions.

The only way to do it is to present myself as a professional and help become a critical buyer.)

I have to make use of empathy to help you reach your needs according to your resources.

We clarify your needs together.

Then, your wants and goals.

And finally, we plan and execute proportionally to your resources.

It feels necessary to engage into a sustainable commercial relationship if I want to help you.

Write as you speak, speak as you think and make your overall expression coherent with your ideal self.

There are 3 difficulties in writing a proper sales page

Writing a proper sales page which will start a long-term relationship between you and your customers is difficult.

There are 3 main difficulties when doing so, and you'll find 3 corresponding solutions below :

1. It is difficult to find people you want to help and which find your product helpful.
2. It is difficult to articulate your Proposal in an Individual and Peculiar way.
3. It may feel difficult to deliver an attractive offer.

1. How to define your Ideal Public

Defining your Ideal Public is difficult

Change the formulation from target audience to Ideal Public

What is the difference?

1st, the goal. When defining a target audience your goal is to sell; When defining a ideal public your goal is to help.

2nd, the people. You can sell to any audience you have the skills to address.

3rd, the intent. It may sound counterintuitive for a salesperson or a sales professional, but you can only develop sustainable commercial relationships with people you want to help.

Finding people you want to help.

Your Ideal Public is composed of the people you want to help. I repeat it often in these articles, so, consider that it is the Fundamental Rule.

You don't want to interact with people you don't want to help. That's what you are doing right now and which is disengaging you from your actual position.

I recommend that you post at least 1 direct message a day to these people.

Of course, you are always articulate your Proposal by relating to your Public's needs : that is part of your procedure.

Here, I'm talking about a direct message/post which may look like : "If you want to learn to write, to sell, to create advertisement or stories in general, I have a group, you can join us and learn comfortably in less than a year."

This is the simplest most direct Solution you can propose. And it is a starting point.

2. The Proposal

Present your Ideal Public

"My ideal public is people who want to learn writing for storytelling, which feel like they cannot articulate their ideas and expose them efficiently or comfortably.

They want to be able to help their peers, their families and their customers to expand their perspective.

Find the source of their pain, expose the benefits of finding a way out of this pain, present potential difficulties in doing so and propose simple solutions."

I want to create multiple writing and drawing groups.

Because you need writing and drawing to make advertisements, I want to be able to create as many synergistic groups as needed, which can function as ideally as possible.

This is the idea : help people who want to work with each other to meet in order to create Publicity.

You can substitute publicity with Software, Games, Baked Goods and other product you intend to sell.

Your persona in 2 words

Let's suppose you present your tweets, posts, articles and videos like a 1950s anchor.

You could present yourself as a contemporary anchor.

These 2 words will define your persona.

They will attract people who are like you or want to be like you.

(Affinity is everything.)

"Ladies and Gentlemen, and everyone in between,

You are the solution.

You can write a story for people like you.

People who experience the same struggle.

There people are searching the process you possess.

As it is tried and has already solved your situation, you can share it confidently.

So, show and tell of this procedure to people who wish to endure with you.

Storyteller...

You are the Solution."

Make use of this persona to create clarity in the relationship.

Customer should feel comfortable and relaxed when buying.

Remember, fake yeses are habitual, they are hard to give and they often lead to resent.

3. A Specific Offer

Always display your offer

Avoid vagueness for the sake of secrecy.

Your offer should be delivered in details.

Always adding information on the type of exercises you'll do with your customers.

"We'll train trough writing Headlines, writing sales pages, writing letters of introductions, writing presentations and presenting them to a public.

You will also learn how to write short stories with relatable characters and present them in an engaging manner."

Describe your product in a global manner, by displaying how it will help each type of public and in which manner.

Your reach will depend on the amount of problems you can solve, the amount of needs you can fulfill.

Delivering solutions to issues you have solved

You may have already experienced the sensation of being unable to advise someone who needed your help.

When forming a commercial relationship this is the non-negotiable part.

When presenting your product, emphasize that it has been used and solved the issue you propose to solve.

This can be done simply by giving a timeline : "I learned to write persuasive information in 30 days by starting with tweets and short posts on the 1st week.

On the 2nd week, I wrote 500 words articles, focusing on making ordered lists which would compel or elicit my public to try a product.

On the 3rd week, I focused on comparing products and delivering sample tests, still in around 500 words.

On the 4th week, I began to write guides on the topics of Writer's block, Consumer behavior, Posters in advertisement as well as Mascots in 600 to 1000 words."

2 Templates to start today

Template 1 - Coaching Services

[Headline]

Find Your Story : Learn to Express Your Ideas with Confidence in less than 30 days even if you have a full-time job

[Introduction]

You are not bad at Writing

Welcome to storytelling.

You may be here because you need to share your ideas.

If you need to share them, you may struggle to articulate them.

Many aspiring writers feel overwhelmed when it comes to expressing themselves comfortably.

Here, you will learn to overcome writer's block, lack of clear ideas and the fear of expressing them to help others through your stories.

[Issue]

Helping others like you

You may already have helpful ideas and feel unable to communicate them to the people you want to help.

It can be disheartening when your words do not compare to your thoughts, hindering your ability to expand your people's perspective.

There is a way to find your style as a storyteller.

[Benefits]

Through your stories, you can change your peers, by proposing them procedures which will benefit them.

[Difficulties]

Writing may look Overwhelming, if you don't have a map

As said earlier, it may seem daunting.

Even the idea of storytelling seems vague and therefore overwhelming.

Early, it feels like a vast expanse of doubt and fear. With a map, it won't.

[Solution]

This map, we will make for you contains the routine you will follow daily and weekly.

It will contain the exact exercises, procedures and templates to help you start today.

[Approach]

In our sessions, you will find a support

We will tailor the principles of engagement, story structures and character development to you.

This will be done through immediate feedback and interactive exercises.

You will know how you progress immediately.

[Call-to-Action]

Contact me to discuss how these Sessions can help you to Find Your Story.

[Sense of Empowerment]

You have chosen to begin, you can choose to continue

Remember, this is about your growth : there's no urge to make a decision today.

We can speak to ensure that this program aligns with your aspirations.

I'm here to address your concerns in order to create a tailored experience.

You are already choosing to trust yourself and your your ability to tell stories : this is the most important step.

Note : This page is already too long. I want to give you extensive examples, and you will be able write shorter pages as you repeat the process.

Template 2 - Information Product

[Headline]

Write Your Story : Write your Book for your People, in less than 30 days even if you have a full-time job

[Introduction]

Here is a book which will teach you stories

Greetings,

You may want to share your ideas, your rules, your principles... and also struggle to articulate them.

Writers often feel they can't write. Even thought you have helpful ideas you feel blocked.

[Pain Points]

Generally, it is because of 3 obstacles : lack of clear ideas, inability to start executing on them, and inability to finish a piece.

Here, you'll find help to overcome these obstacles and Write Your Story.

[Benefits]

You will write a Book, to help you synthesize, present and respond

This Book, your Book, is a summary of your thinking process.

It is intended to help you find answers whenever you need them.

By writing it, and continuing on additional storytelling, you will train yourself to find alternatives.

You will be able to propose alternatives to your peers.

[Potential Difficulties]

It may sound like too much of a promise.

But it is the training you engage yourself in : synthesize yourself in order to find alternatives, and eventually solutions.

[Solutions]

Everything is a Short Story

Every situation is a short story : a setting, stakeholders, options and an outcome.

Through a range of exercises designed to enhance your writing skills and presentation abilities, we will learn to see these stories.

You will learn to write, in your style :

• Engaging Title for your Chapters, Short Stories, Poems and Articles.
• Persuasive Sales Pages, as they are short stories
• Engaging Letters of Introduction, by writing letters to friends and allies
• Memorable Presentations, by making them short and clear
• Engaging Characters, which your public can enjoy and relate to

[Approach]

Personalize your writing

In this book you will learn to write Engaging Stories. Each of them will be written as Letters for the person you want to reach.

Our goal is to personalize your writing.

Some of it will be handwritten, to transcribe your style and intention down to the pen & ink you are using.

All is done through immediate feedback and interactive exercises.

[Call-to-Action]

Contact me to Write Your Legacy.

[Sense of Empowerment]

You have chosen to begin, you can choose to continue

Remember, this is about your growth : there's no urge to make a decision today.

We can speak to ensure that this program aligns with your aspirations.

We can address your concerns in order to create a tailored experience.

You are already choosing to trust yourself and your your ability to tell stories : this is the most important step.

When you are ready to find your ideal customer, message me.