The Complete Fundraiser's Guide to Auction Consignment +Top Consignment Items
At a Glance
We know a lot of planning goes into pulling off a successful fundraising event. And that means understanding all your options when it comes to auction items. ?
That's why we've put together The Complete Fundraiser's Guide to Auction Consignment.?
This guide is packed with answers to the most frequently asked questions, including what consignment auction is, how it works, and who really foots the bill. Plus, find handy checklists, top consignment items, and the best-selling fundraising travel experiences.
Read on to learn the fundamentals of auction consignment and start making more informed and impactful fundraising decisions.
What is Consignment Auction?
Ever wonder how some nonprofits seem to have the most jaw-dropping items to auction off? Like a luxury villa stay in Turks and Caicos or front-row seats to the Super Bowl??
Chances are it’s not a secret celebrity sponsor—it's consignment!?
Consignment auction items are exclusive, high-value, and desirable items that are hard to procure anywhere else. Think luxury travel experiences, unique events, art, memorabilia, and more.
Nonprofits partner with third-party sellers—known as charity auction consignment companies—to offer these items in their raffles, live, and silent auctions.
How Does Consignment Auction Work?
Each auction consignment item has a set "reserve price” or "nonprofit cost". That’s just a fancy way of saying the "minimum bid amount" required to sell the item.?
Consignment items are typically priced far below the item's real worth or "fair market value". The generous margin gives nonprofits lots of room to raise funds above the minimum bid.?
There's no upfront cost to place or "reserve" consignment items for auction. Payment is only made if the item sells, and all additional funds raised above the "reserve price" go straight to your cause.?
More of a visual learner? Here’s a simple breakdown:
Tuscan Villa Stay with Wine Tasting
?? Funds Raised: $3,000?
Who Pays for Auction Consignment?
It should never cost your nonprofit money to use consignment!?
By starting bidding at the “reserve price” or above, your donors cover the cost of the item, meaning you never have to foot the bill.?
After the auction, simply collect payment from your winners then settle your bill with the consignment company. All remaining funds are yours to keep!?
What Happens if an Item Doesn't Sell?
Ever seen the term “risk-free consignment”??
Simply put, if no one bids the "minimum bid amount"—aka the "reserve price"—the item doesn't sell. You don't owe any money to the consignment company and you both go on your way.?
(Or in our case, fundraising consultants work with you post-event to analyze your results and help you succeed the next time around.)
How to Place Auction Consignment
Most consignment companies have online nonprofit consignment stores where you can browse and select items. Some, even offer consultation services and fundraising marketing materials to help boost bidding.
Here's a step-by-step look at how our consignment process works.
What Are the Benefits of Consignment?
Donated items play an important role in fundraising events. They keep expense ratios low and can help you fill up your raffle baskets and silent auction tables. But when it comes to engaging audiences and driving higher bids, you may need some extra muscle.?
Here are some of the most popular reasons nonprofits use consignment:
Exclusive Items
Chances are, your Board member doesn't have a multi-million dollar home they're willing to vacate. NPOs partner with nonprofit consignment stores to source exclusive, high-value items they can’t get donated. Consignment also allows you to tailor your auction item lineup to your target audience.
Attract Audiences
Which do think will generate more buzz—tickets to the Paris Olympics or a weekend at a local B&B? Auction consignment items give more prestige to an event and entice audiences to attend. That means more ticket sales, more bidding opportunities, and more prospective donors.
Drive Bidding
Auction baskets are a donor favorite, but they can only raise so much. Exclusive, desirable, and high-value items fuel more bidding and drive up winning bids. Tailoring your items to your audience is also proven to raise more funds than auctioning off donations that don’t resonate with your guests.
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Sell Multiples
Unlike a donated timeshare, travel consignment can be sold unlimited times—yes, unlimited! Have a bidding war? Sell the item to all competing bidders to instantly double, triple, or even quadruple your revenue. (One of our experiences recently sold 20x at a single event!)
Turnkey Items
The last thing you need is to plan trip winners' vacations—or put your NPO on the line for guest satisfaction and service. Auction consignment companies like LuxGive handle stays from start to finish, including guest services, reservations, itineraries, and activities.?
What To Look for in Auction Consignment Companies
With so many nonprofit consignment stores out there, knowing which to use can be challenging. Use this handy checklist when you're researching and comparing auction consignment companies:
? Risk-Free Consignment:?
Make sure your nonprofit is never on the hook for any funds if consignment items don't sell. Better yet, look for fundraising guarantees.
? No Hidden Fees:?
The "nonprofit price" or "reserve price" should be stated clearly before placement with no hidden or extra fees.
? Pre-Event Services:?
Look for fundraising consulting services. Your provider should also include fundraising marketing materials to convert interest into bids.
? Post-Event Services:
Auction consignment companies should handle all item fulfillment. For travel, that should include hospitality, reservations, and trip planning.
? Trusted by NPOs
Is your consignment company trusted by other nonprofits? Look for success stories, reviews, and partnerships with recognized charities.
? Stellar Donor Reviews
Trip winner reviews are crucial. You want to know your donors will be in good hands after dropping thousands of dollars at your event.
Top Consignment Items for Nonprofits
1. Travel Experiences
Travel experiences are by far the most popular auction consignment items due to their desirability and broad appeal. They also allow you to capture donors' existing travel budgets and convert them into charitable funds.
2. Unique Events
Unique events fuel bidding due to their exclusivity and high demand. Whether it’s Grand Prix tickets, Paris Fashion Week, or Taylor Swift’s Eras Tour, these items are highly prized and difficult to procure anywhere else.
Note: LuxGive exclusive events are offered on a custom and individual basis. Please?contact us for inquiries.?
3. Memorabilia
Rare and collector-worthy pieces remain extremely popular at auction. Because memorabilia is one-of-a-kind, you'll want to offer items that appeal specifically to your audience, whether it's a signed jersey, guitar, or piece of Americana history.?
Top Consignment Travel Experiences
1. Tuscany
This timeless Italian region has been the #1 consignment travel seller for the past two years. Its world-class wines, enchanting landscapes, and artistic and cultural treasures make it a bidding magnet.?
Top Consignment Items
2. Mexico
Puerto Vallarta and Cabo are top donor destinations thanks to their sun-kissed sands, mouthwatering cuisine, and easy accessibility. For donors seeking barefoot luxury, look no further than the azure Caribbean waters of Tulum.?
Top Consignment Items
3. Disney
Families make up an important part of your audience (that includes grandparents too!). Disney is the top family vacation experience thanks to its broad appeal, attractive price point, and bucket-list status.
Top Consignment Items
Take Action
Planning a fundraiser for your nonprofit? LuxGive offers a wealth of resources to help you plan and execute a successful benefit event.
?? Amplifying NPO fundraising through luxury travel
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